Brand Strategy Specialist

POSITION: Brand Strategy Specialist

LOCATION: Mahwah, NJ

RECRUITMENT RANGE: $95,000 - $119,000

 

Live the Exceptional With Soul. This is the singular purpose of JLR.

 

At the core of these experiences are the products themselves. The JLR brands have undergone a dramatic transformation over the past years.

 

JLR is reimagining the future of modern luxury by design through our distinct British brands. Our purpose is to ‘Live the Exceptional with Soul’ by being the proud creators of modern luxury and being guided by a set of behaviors we call our Creators’ Code: Customer Love; Unity; Integrity; Growth; Impact.

 

At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.

 

Reporting to the N.A. Brand Director for Defender & Discovery, the Brand Strategy Specialist is the guardian and architect of the brand. This role exists to define, articulate, and evolve the brand strategy ensuring a clear, differentiated brand that guides everything the business does. They are the heart and soul of the brand, translating insight into powerful brand ideas that drive long-term growth. They lead the commercialization strategy and program management to bring the brand to life.

 

What you will be doing:

• Support with defining and articulating the brand strategy, positioning, purpose, and personality
• Lead brand research, including consumer insight, cultural trends, and competitive analysis
• Identify opportunities for differentiation, segmentation, and growth within the market
• Develop brand frameworks, narratives, and strategic platforms that guide execution
• Set clear brand goals and success measures in partnership with planning teams
• Act as the brand authority, ensuring strategic consistency across all initiatives
• Ideate and develop new business models and commercial concepts for representing the brand in market
• Formulate new partnerships and bring new partner brands into our client-facing ecosystem
• Translate brand strategy into actionable plans and prioritized initiatives
• Brief and inspire internal teams and agencies with strong, insight-led brand direction
• Program manage brand building and revenue generating programs
• Work with our centers of excellence to ensure deployment of strategy and priorities align to the brand intent
• Build business cases, including financial analysis, ROI, risks, and assumptions
• Define scope, requirements, timelines, and success metrics for brand initiatives
• Assess trade-offs and recommend where to invest for maximum impact
• Create briefs for centres of excellence to provide clarity, impact and objective of programs, enabling clear prioritization and execution
• Track performance against plans and feed learning back into future planning
• Support the development of retailer engagement and training programs from a brand perspective (e.g., brand experience, training, showroom cues, messaging)
• Develop and maintain the US brand narrative, messaging frameworks, and “ways we show up” guidance
• Maintain the brand calendar, milestone trackers, and planning documents

 

 

What you will need:

 

• Bachelor’s Degree is preferred, or equivalent work experience
• 5+ years of automotive/in a brand role or modern luxury environment
• Strong strategic brand thinking and storytelling ability
• Experience with brand research, insight generation, and competitive positioning
• Ability to turn complex insights into clear, motivating ideas
• Confident communicator and influencer across teams
• Creative thinking and problem solver
• Comfortable working upstream, shaping strategy as well as execution
• Good analytical capability
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