Senior Digital Marketing Specialist

Please Note: HuFriedyGroup was divested from STERIS on May 31, 2024.  We are currently in a transition period, working to re-establish our own HuFriedyGroup Careers site and job posting pages. Until the new site and pages are ready, career opportunities that are specific to jobs at HuFriedyGroup will continue to be published on the STERIS site. Our Talent Acquisition team will be working diligently to ensure a positive and seamless experience for our candidates.

 

HuFriedyGroup is a leading manufacturer of dental instruments and infection prevention products. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. To help dental professionals be The Best in Practice, HuFriedyGroup provides a unique combination of world class products, value-added services, clinical education, and dental community platforms that result in superior clinician performance  and enhanced safety for dental professionals and their patients. Working at HuFriedyGroup is so much more than a job, as every employee has a part in driving and supporting the organization’s inspirational vision to be a global force in advancing dental performance through Best-In-Practice dentistry that improves lives around the world.

Position Summary

The Marketing and Brand Management department at HuFriedyGroup is a strategic business driver, implementing our company mission and vision across all marketing channels and brand touchpoints. The Sr. Digital Marketing Specialist will work on a variety of projects including supporting the launch of ecommerce and managing the strategy of our digital communities. In addition to being responsible for developing, executing, and measuring success for each of these, the Sr. Digital Marketing Specialist will work with our design team and marketing channel owners while also closely collaborating with cross-functional business stakeholders and outside vendors.

Responsibilities

1.    Leverage digital platforms to optimize community interactions, UX, and conversion, identifying new digital tactics and channels to drive traffic, optimizing the website and content for the search engines, and measuring the effectiveness; executing against all channel KPI’s.
2.    Optimize community technology platforms to ensure a compelling customer experience that drives engagement, advocacy, and preference. For example: loyalty & rewards and our recycling program.
3.    Develop new email campaigns, strategies and workflows.
4.    Manage day to day email marketing operations including:
a.    Email list management
b.    Email creation in Pardot user interface
c.    Email A/B testing plans 
d.    Manage daily updates to emails, suggest subject lines, schedule deployment, supervise performance
5.    Influence brand experience digitally at the global level.
6.    Develop specific customer journey maps for the various HuFriedyGroup customer communities that path community members to the next desired action*
7.    Recommend and execute site merchandising best practices for optimal conversion.
8.    Identify trends, insights and optimize spend and performance based on key learnings. Manage dashboard creation for all web KPI’s and translate these data findings into actionable recommendations for campaign performance to be presented to internal teams. Plan, execute, and measure conversion tests.
9.    Brainstorm new and creative traffic & conversion growth strategies. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
10.    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
11.    Collaborate with various teams across the organization to build processes and GTM calendars, to create merchandising plans, and build an execution plan.
12.    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements

1.    Bachelor’s degree, preferably in communication, journalism, new media, English, computer science, web design, or related field/equivalent experience 
2.    5+ years of proven experience in creating and managing content for websites, and experience with content management systems such as Shopify and Drupal. 
3.    Proven experience developing online loyalty & rewards and online communities in digital marketing and/or ecommerce company
4.    Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns 
5.    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate 
6.    Experience in optimizing landing pages and user funnels
7.    Experience with A/B and multivariate expe