Consumer Marketing Manager, Emerging Countries

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.Consumer Marketing Manager, Emerging Countries Responsibilities

• Influence product strategy and in-product experiences with consumer and market insights.
• Advocate to the product team for necessary changes to ensure the success of consumer marketing campaigns launching in these markets.
• Develop narratives around product proof points that demonstrate commitment to ensuring responsible consumer growth in emerging countries.
• Own the development of the core value proposition, positioning, and messaging for products aimed at emerging market consumers.
• Create and execute go-to-market plans to launch new products and achieve business goals.
• Develop launch strategy, including rollout plan, creative asset development, and communication goals to best drive awareness, engagement, and advocacy.
• Craft & develop compelling audience-specific messages and programs (product videos, testimonial videos, tutorials, etc.).
• Partner with internal creative teams and external agencies to deliver creative and communications.
• Be the expert in the product's target audiences, representing the users to internal teams.
• Work across cross-functional teams such as product management, engineering, design, data science, research and others to achieve business goals.
• Travel Required: 10% domestic travel required.
• 20% international travel required.

Minimum Qualifications

• Requires a Master's degree in Economics, Business, Marketing, Communications, or a related field and 5 years if experience in the job offered or related occupation. Foreign equivalent accepted.
• Requires five years of experience involving the following:
  • Proven success managing teams in execution of global and regional strategic planning for billion-dollar brands
  • Developing go-to-market strategy in emerging markets within the technology industry
  • Managing cross-functional teams to coordinate global product launches
  • Defining product mix, value proposition, competitive advantage, partnership and messaging customized by customer need
  • Developing strategic partnerships including partnering with and influencing Product Management and other internal teams to execute marketing strategy and,
  • Experience managing large, multi-cultural teams dispersed geographically

LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. US$224,785/year to US$244,200/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.