Regional Marketing Lead - Southeast

Associate Director of Regional Marketing/Regional Marketing Leader (RML), Southeast, Hematology Franchise (FL, GA, AL, TN, KY) 

Role Description  
The Associate Director of Regional Marketing/Regional Marketing Leader (RML) is the lead commercial person responsible for engaging a core group of National, Regional and Community External Scientific Experts (ESE’s) – leaders in their field of Hematology.  The RML will be responsible for developing and implementing Regional Marketing Plans that align with the strategic imperatives of the brand strategy to influence and shape commercial success at local levels.   

This position will report into the Head of Regional Marketing for the US Hematology Franchise and will work in close partnership with cross functional teams including brand marketing, field sales, medical, market access, national accounts, and other functions to ensure the franchise has a market leadership presence with key customers and thought leaders.  This position is field based, collaborating with the Hematology Oncology teams in FL, GA, AL, TN, KY.  

Key Accountabilities 

• Strategic Regional Marketing: Develop, design, and implement a Regional Marketing Action Plan (RMAP) that aligns with brand strategic imperatives and is focused on achieving commercial objectives, generating insights, and building advocacy from key external thought leaders. 

• ESE Customer Engagement: Identify and effectively engage a core group of 35-50 National, Regional, and Community ESEs, utilizing advanced scientific, communication and business skills that build advocacy of the brand.  Support brand and global team on projects that require US ESE engagement, guidance, and/or involvement. 

• Insights Generation: Generate timely and actionable customer insights that inform brand strategy, decision-making, and other important marketing initiatives.  Escalate market challenges/barriers to leadership as cross-functional partners as appropriate.  

• Business Ethics and Acumen: Compliantly manage multiple program budgets, timelines, processes, and procedures while adhering to required policies and trainings/certifications. 

• Internal Collaboration: Collaborate with field sales leadership, account directors, and other brand partners to develop and execute local regional strategies and tactics based on geographical