Director of Product Strategy

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

We are seeking an experienced Director of Product Strategy and Marketing to oversee the performance, operations, and product marketing of a digital discovery platform serving the health and nutrition industry. Reporting to the Vice President of Market Integrity, Informa Health & Nutrition, this role is pivotal in driving product adoption, streamlining processes and achieving business outcomes.

The Director will optimize onboarding, enhance operational efficiency, and execute product marketing strategies to foster growth and engagement. Collaborating with cross-functional teams, the Director will ensure alignment and deliver results that directly impact the product’s success and organizational goals.

Role Accountability and Duties:

Performance Management

• Serve as the business steward of the digital product, aligning it with organizational goals and customer needs.
• Oversee budget management and contribute to funding decisions.
• Monitor product KPIs and collaborate with technical teams to ensure seamless integrations and operations.
• Identify and drive opportunities for optimization and growth in partnership with business teams and external partners.

Operations Management

• Oversee onboarding processes, ensuring businesses are added with complete and accurate profiles while delivering an exceptional customer experience.
• Leverage strong data management skills to improve pacing, projections, and data quality.
• Develop scalable workflows to streamline processes, maintain high standards, and enhance operational efficiency.

Product Marketing

• Develop and execute product marketing strategies in collaboration with the business marketing team, ensuring alignment with overall business goals.
• Use data and market insights to measure effectiveness and refine strategies for improved outcomes.
• Act as a liaison between product, marketing, partners, and events teams to align priorities, timelines, and deliverables.
• Drive audience development initiatives to expand reach and engagement.

Qualifications

Core Competencies

• Expertise in managing digital products, including operations, marketing, development, and cross-functional collaboration.
• Strong operational mindset with the ability to streamline workflows and optimize processes.
• In-depth knowledge of product marketing strategies, including positioning, messaging, and go-to-market execution.
• Exceptional communication and leadership skills to influence stakeholders and drive results across teams.
• Strong adaptability, problem-solving skills, and the ability to navigate complex challenges.
• Proven ability to lead cohesive, results-driven teams while fostering individual development.

Technical Skills

• Proficiency in data analysis tools, CRM platforms, and project management software.
• Familiarity with Agile product development processes and collaboration tools.
• Experience implementing operational metrics and dashboards to track performance.

Experience

• 6-7  years of experience in product management, operations, or marketing roles, with a focus on digital products.
• Track record of success in fast-paced, cross-functional environments.
• Proven ability to manage product marketing campaigns and drive digital product adoption.
• Experience with system integrations, migrations, or similar technical initiatives.

Preferred Qualifications

• Experience in SaaS, e-commerce, or technology industries.
• Certifications in product management or marketing analytics.

Additional Information

The salary range for this role is 125k -135k depending on experience 

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