B2B Marketing Manager

#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

The B2B (Business-to-Business) Marketing Manager will manage the promotion of the Nutrafol brand, products and thought-leadership activities at approximately 25 national physician trade shows/conferences each year. You will be responsible for managing the development & execution of marketing communications and materials before, during, and after trade shows to drive awareness, recommendations, trials and retention among healthcare providers (HCPs) such as dermatologists, plastic surgeons, NPs, PAs, etc.

You will also manage trade show booth creative, on-site materials, logistics and monthly budgeting/invoicing for shipping Nutrafol trade show booths to key conferences. The ideal candidate will have proven experience leading physician marketing campaigns and the creative development process (with designers and copywriters) for marketing materials and communications. 

As a member of the Professional Marketing team, you will report to the VP of Marketing for the Professional channel (HCPs & hair care professionals like salons and stylists), and will collaborate with other key stakeholders across the organization. 

Responsibilities:

• Manage the promotion of Nutrafol at approximately 25 national physician trade shows (conferences) each year
• Collaborate with Professional Marketing, Professional Sales and Clinical & Medical Affairs teams to determine appropriate products, podium presentations, and promotions to advertise at each unique event
• Manage creative development of trade show promotions via email & social media and sponsorship marketing opportunities (Incl. emails, digital and print advertising, bag inserts, TV ads, product door drops, virtual booths, etc.)
• Manage design & development of booths, signage, merchandising displays, literature, and digital displays alongside cross-functional partners on the digital, creative and design teams
• Lead & communicate throughout creative projects for trade shows, including- writing briefs, copy and design direction, managing deadlines, and ensuring product messaging and claims are accurate and consistent
• Manage logistics, budgeting, and invoicing for shipping Nutrafol trade show booths & materials to key  conferences, including managing relationships with vendors providing materials like printers and manufacturers
• Collaborate with third-party marketing agency partners to support the planning and promotion of key physician events 
• Support departmental leadership in annual strategic planning and budgeting
• Manage creative development of new in-office merchandising and 'swag' for Nutrafol Professional Providers and their patients/clients; to include identifying vendors, negotiating costs and managing production
• Occasionally support, as-needed, annual paid media awareness activities with Dermatology and Medical Aesthetic publications (webinars, advertising, etc.)
• Attend 2-5 national trade shows annually

Qualifications:

• 5+ years trade show/event marketing and management experience working with physicians in the pharmaceutical, healthcare or medical aesthetics industr
• Proven experience executing marketing campaigns and leading the creative development process, including design and copy direction and providing feedback to cross-functional partners
• Experience managing a budget, invoicing, and negotiating contracts with vendors
• Excellent written, communication, presentation and interpersonal skills with stakeholders at all levels
• Excellent project management skills and proven ability to manage multiple projects, coordinate programs, managing through ambiguity to execution
• Experience working cross-functionally with creative, medical affairs, sales,