Associate Brand Manager - Oak Brook

Key Responsibilities:

• Support brand awareness, household penetration & strategies to increase consumer pull
• Communications strategy, executing against our brand positioning & key messaging priorities
• Ensure brand standards are maintained across platforms
• Effectively leverage paid and earned media
• Support & maintain brand calendar & ensure consistent messaging and execution
• Develop and execute brand communications activities and marketing campaigns
• Collaborate with our sales organization to formulate integrated programs including shopper marketing & in-store display activities
• Support partnerships, agency, and supplier relationships including product lifecycle management and new product development
• Support the innovation agenda via innovation concept development from ideation through to concept creation, testing and stage gate stewardship
• Input innovation into a multi-year innovation pipeline, aligned with the Snacking strategic pillar
• Support product-related growth strategies, portfolio segmentation, and identifying priority Growth SKU’s
• Support category pricing strategy, providing insight and recommendation on mix, pricing & spend direction
• Product management initiatives, e.g. product optimization & re-development projects, packaging artwork optimization & change requests
• Support regular P&L reporting including monthly & annual business reviews, identifying opportunities for top & bottom line growth
• Conduct market research & trend review to inform product development strategies
• Conduct qualitative and quantitative consumer research to maximize future product potential (both existing and new products)
• Sales growth analysis and source of volume
• Identify rationalization & discontinuation opportunities
• Support recommendations on product & innovation priorities and go/no-go decisions based on sales and margin contribution

Ideal Background:

• Preferred | Degree in Business or Marketing, or equivalent experience
• 2-4 years, Brand Management, CPG marketing experience
• Project management, including ability to manage a variety of projects with some level of complexity
• Strong in Microsoft suite of products; Asana experience preferred
• Experience with SPINs & Nielsen
• Ability to communicate effectively both verbally and in written form, along with strong presentation skills 

This is a hybrid role based out of our Oak Brook Chicago office.