Marketing Associate (Private Label)

POSITION: Marketing Associate

COMPENSATION: Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $70,000 - $90,000 plus bonus potential. ​Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.

Reports To: Portfolio Sales & Marketing Manager, III

 

Summary

The Marketing Associate is a hands-on technical expert and systemic creative, responsible for driving quality lead generation and ensuring every community has a vibrant, high-performing social and digital presence. By optimizing the digital funnel, designs, and campaigns, you will ensure every prospect touchpoint contributes to high-quality leads that support the portfolio's occupancy goals

Responsibilities

Digital Strategy & Portfolio Optimization

• Serve as the primary digital performance strategist for the assigned portfolio, ensuring campaigns, spend, and optimizations directly support leasing and occupancy goals.

• Gather digital marketing recommendations, spend options, and digital channel proposals from Agency Fifty3, ILS partners, and additional marketing vendors.

• Analyze community-specific data (historical leads, GA4 data, market velocity, current occupancy, seasonality) to determine the ideal digital marketing mix per property.

• Present digital strategy recommendations, expected impact, and budget allocation guidance to Portfolio Sales & Marketing Managers and Portfolio Managers.

• Continuously monitor monthly performance reports to identify trends, assess ROI, validate lead quality, and recommend optimizations.

• Prioritize high-impact digital actions across the portfolio by understanding community goals, risk levels, and marketing constraints.

Website & Online Presence Management

• Ensure the accuracy, functionality, and visual quality of all community websites, including WordPress updates, content refreshes, new photos, specials, floor plan updates, and troubleshooting issues.

• Conduct monthly website audits to assess SEO health, user experience, compliance, page speed, broken links, content accuracy, and form functionality.

• Manage and maintain all vanity numbers ensuring routing, tracking, and call attribution are functioning as intended.

• Partner with marketing agency and internal stakeholders to ensure new websites or redesigns follow brand standards and operational needs.

SEO & Listings Optimization

• Manage and optimize Internet Listing Service (ILS) platforms (e.g., Apartments.com, Rent., Zumper, Zillow), ensuring compelling content, competitive pricing display, accurate amenities, and optimized tracking.

• Monitor ILS performance monthly and recommend spend shifts, package adjustments, or strategic changes to improve lead quality and CPL.

• Maintain consistent and accurate property profiles across directory sites including:

• Google Business Profile

• Yelp

• Yext (ensuring listings syndication, accuracy, review tracking, and SEO strength)

• Ensure all directory profiles are optimized for local search visibility, reputation management, and conversion.

Media Performance Coordination

• Partner with marketing agency and other digital vendors to oversee paid search, social, retargeting, display, geofencing, and remarketing campaigns.

• Evaluate media performance monthly and provide strategic insights such as:

• Spend reallocation

• Updated keyword strategy

• Audience refinements

• Creative recommendations

• Ensure vendor performance aligns with contractual expectations, KPIs, and community needs.

• Maintain a strong understanding of lead quality indicators and downstream leasing metrics to advise on the true value of generated leads.

Social Media & Designs

• Canva Brand Governance: Act as the prima