Marketing Strategy Senior Lead Consultant

Wells Fargo is seeking a Marketing Strategy Senior Lead Consultant within Consumer, Small & Business Banking (CSBB)  to lead end-to-end conversion funnel optimization and digital customer eCommerce strategies, with a focus on digital shopping channels for the Consumer Bank.

Growth Marketing is responsible for driving profitable growth in new customers and balances through integrated, data-driven marketing strategies. This role will lead a high-impact, cross-functional team spanning analytics, technology, digital, product, and execution to identify, implement, and scale innovative digital marketing capabilities that accelerate customer growth and deliver seamless, customer-obsessed experiences.

The ideal candidate is highly quantitative, curious and collaborate with an innate performance mindset. This person must have a deep understanding of digital shopping behaviors, channels, and online platforms.

Are you looking for more? Find it here. At Wells Fargo, we believe that a meaningful career is much more than just a job. It’s about finding all the elements that help you thrive, in one place. #LivingTheWellLife means you’re supported in life, not just work. It means having a competitive salary, a robust benefits package, and programs to support your work-life balance and well-being. It means being rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it! Wells Fargo ranked in the top three on the 2024 LinkedIn Top Companies List of best workplaces “to grow your career” in the U.S. Learn more about the career areas and business divisions at wellsfargojobs.com.

In this role, you will:

• Develop and implement comprehensive marketing strategies to improve digital conversion and customer experience
• Lead complex initiatives, working across different functional teams, to strategize, plan, and implement new digital marketing strategies that optimize online account opening
• Partner with multiple cross-functional teams to understand end-to-end digital performance - across page traffic, account profitability, and budget metrics
• Deliver executive-level reporting and strategic recommendations to senior leadership, including C-suite stakeholders
• Champion a test-and-learn culture, driving experimentation and continuous improvement across digital channels
• Serve as a thought leader, influencing enterprise strategy and fostering alignment across lines of business, vendor partners, and internal team
• Provide performance updates to leadership including C-suite executives
• Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences
• Embrace test and learn while being thorough in the management of details

Required Qualifications:

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, eCommerce, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Marketing strategy experience with a focus on end-to-end customer acquisition through digital channels
• 1+ years of experience working in banking or financial services
• Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
• Ability to build a test and learn agenda through business case creation and stakeholder prioritization
• Ability to prepare management-level presentations and influence senior decision makers
• Strong project management skills including the ability to handle multiple projects concurrently; must thrive in a fast-paced environment
• Ability to work independently and prioritize tasks and responsibilities
• Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important

Job Expectations:

• This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.

Posting Locations:

• 401 S Tryon St - Charlotte, North Carolina 28202

Required locations listed above.

Salary range is determined by location of the job. May be considered for a discretion