Marketing Intern and Client Acquisition Specialist
University of Wisconsin-MadisonAbout the role
Department Overview:
The Sales and Business Development Department is responsible for driving growth by identifying opportunities, building relationships with business owners, and bringing on new clients. This department focuses on outreach, lead generation, and closing new business while ensuring that Internera continues to expand its client base with the right partners.The team works directly with small and medium-sized businesses to understand their needs and position Internera’s services as practical solutions that improve operations, marketing, and overall performance. In addition to acquiring new clients, the department supports long-term relationships by ensuring a strong fit between client expectations and service delivery.
As Internera grows, this department will play a key role in scaling revenue, refining the sales process, and building repeatable systems for consistent client acquisition.
Core Functions
Lead generation and outreach
Client relationship building
Sales conversations and closing
Pipeline tracking and follow-up
Market research and opportunity identification
Sales process development and improvement
Department Purpose
Drive consistent and scalable revenue growth
Build strong, long-term client relationships
Identify high-value opportunities for expansion
Create repeatable systems for client acquisition and retention
Anticipated Start Date:
As soon as possibleAnticipated End Date (If Applicable):
Remote Work Eligibility Detail:
Partially Remote
Anticipated Hours Per Week:
Minimum: 5 Maximum: 10Schedule:
VariesSalary/Wage Range/Lump Sum:
Minimum: $12.00 Maximum: $12.00Number of Positions:
1Qualifications:
Currently enrolled in or recently graduated from a program in Business, Marketing, Communications, Sales, Entrepreneurship, or a related fieldStrong communication skills with the ability to speak confidently with business owners
Interest in sales, business development, and client relationships
Comfortable with outreach, follow-up, and having conversations with new people
Self-motivated with a results-driven mindset
Organized and able to manage multiple leads and tasks at once
Willingness to learn sales processes and improve through feedback
Professional, reliable, and able to represent Internera in a positive way
Preferred
Prior experience in sales, customer service, or leadership roles
Interest in small business, startups, or entrepreneurship
Comfortable using basic tools such as email, spreadsheets, and CRM systems
Knowledge, Skills & Abilities:
Knowledge
Understanding of basic sales and business development concepts, including lead generation, outreach, and closing. Familiarity with how small businesses operate and the challenges they face. Awareness of customer relationship management and the importance of maintaining a strong pipeline. Basic understanding of professional communication and how to represent a brand in conversations.
Skills
Strong verbal and written communication skills with the ability to confidently speak with business owners. Ability to build rapport quickly and hold effective conversations. Skill in organizing leads, tracking follow-ups, and managing a pipeline. Ability to listen, ask the right questions, and position services as solutions. Basic proficiency with email, spreadsheets, and CRM tools.
Abilities
Ability to initiate conversations and handle outreach without hesitation. Ability to stay motivated and consistent in a results-driven role. Ability to handle rejection and continue moving forward. Ability to manage time effectively while balancing multiple leads and priorities. Ability to learn quickly, apply feedback, and improve performance over time. Ability to represent Internera professionally and build trust with potential clients.
Position Summary/Job Duties:
The Client Acquisition Specialist is responsible for generating new business by identifying potential clients, building relationships with business owners, and closing new accounts for Internera. This role focuses on outreach, follow-up, and sales conversations while helping position Internera’s services as practical solutions for business growth. The position is designed for students or early professionals who want hands-on experience in sales and business development, with clear opportunity for increased responsibility based on performance.
Job Duties
Identify and research potential client businesses
Conduct outreach through email, phone, and in-person conversations
Build and maintain a pipeline of leads and opportunities
Sched
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s