Senior Account Based Experience Manager
GWIAbout the role
We’re seeking a highly skilled senior account based experience manager (ABX) to join us here at GWI. Not just any senior account based experience manager (ABX), though. Someone ambitious and genuine who works best within a collaborative and forward-thinking team. That’s because, as a GWIer, you’ll be immersed in the fast-moving world of data tech. We think big to make an impact, are not afraid to ask why, and always show respect. Those values are what got us where we are today and are a big part of what we’re looking for in you.
About the job
Reporting to the VP, of Growth Marketing, you will be a key member of the Marketing team and be responsible for leading the execution of our ABX campaigns. Why ABX? Because our account-based go-to-market motion considers the full customer experience, and spans the entire Go To Market function - not just Marketing. This is a global role, responsible for our ABX strategy and plans that deliver highly targeted, personalised marketing for strategic accounts - whether that be 1:few or 1:1. This role will ultimately be held accountable for the execution of measurable plans that deliver against new business and account-specific growth objectives and targets. The strategy and plans will be created in close partnership with the wider Marketing team and our partners in Revenue, Customer Expansion and Customer Success.
What you’ll be doing
- Help to strategise, execute and optimise a data-driven ABX strategy to achieve revenue targets.
- Develop and deploy multi-channel verticalized campaigns, targeted at our in-market and ICP match accounts.
- Partner with the wider Marketing team and our partners in Revenue, Customer Expansion and Customer Success to build and execute strategic account motions.
- Partner closely with our revenue teams to ensure strong marketing and sales alignment.
- Iterate and optimise campaigns based on data and analysis of ABX campaigns and tactics.
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
- Drive cross-channel efficiency and ensure maximum effectiveness of investment.
- Define and track KPIs to measure success and provide ongoing reporting, campaign insights and pacing towards goals to stakeholders
- Work closely with marketing ops to support high-performance ABX marketing tools and integrations.
About you
First, as a global market research industry disruptor, we haven’t come this far without an entrepreneurial spirit and a get-up-and-go attitude. So if you think we’ll see that in you, you’re already halfway there. Here’s the rest of what we’d like you to bring to the table.
Technical
- Experience in B2B SaaS Marketing
- Demonstrable experience deploying 1:1, 1:Few to 1:Many Programs ABM programmes.
- Demonstrated ability to achieve results working cross-functionally with sales, marketing and product teams.
- Understand how ABM fits into a wider marketing and sales ecosystem.
- Understanding of the SaaS buying process.
- Demonstrated ability to achieve results working cross-functionally with sales, marketing and product teams.
- Experience with mainstream ABX martech such as 6Sense, Demandbase is necessary.
- Knowledge of SFDC and Hubspot necessary, Tableau a plus.
- The ability to demonstrate an understanding of which factors drive engagement & conversion.
Competencies
- An excellent communicator that can bring internal teams together on projects.
- A love for details: we know the smallest things can make a big difference.
- Highly organised and efficient with the ability to develop and execute against an evolving plan.
- Ability to manage multiple projects in a changing, fast-paced work environment.
- Proactive, reliable, and results-oriented with excellent project management skills.
- Proactive self-starter, demonstrating high initiative and critical thinking.
- Team player that is able to work both collaboratively and autonomously.
Our benefits
Great benefits make a big difference not just to employees but to the whole vibe of a business. That’s why when you work for us, you’ll enjoy a full spectrum of generous perks, rewards, and office benefits.
- Competitive salary and [unrivaled commission plans/performance-based bonus]
- 23 PTO days and an extra duvet day for a time when you really need it
- Flexitime and a great work-life balance (don’t just take our word, check out
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