The GEICO Marketing Social Team is looking for a Social Media Designer to create content, manage and maintain GEICO’s brand look and feel on social media, and drive engagement of one of the nation’s most recognized and beloved brands. The Social Media Designer will be instrumental in translating the power and relevance of the GEICO brand onto social media platforms. 

Can you bring a clever concept to life through visuals? Transform a storyboard into an amazing animation? Create a Gecko gif that brings a giggle? Do you also thrive in a fast-paced, data-driven environment? Last question – are you ready to innovate and contribute to GEICO's success? If so, read on!

As the Social Media Designer, you will partner with the Social Copywriter to build content against our social media calendar and build content to fulfil brand and performance objectives on social. You take an always-on, active approach to exposure, engagement, and research on emerging platforms to lead the GEICO brand on social. You are an expert at understanding the social and digital landscape, effectively applying best practices to content creation, delivering quality creative in a fast-paced environment – all while consistently maintaining and upholding the integrity of the GEICO Brand standards.

This role reports into the Manager, Social Content Strategy.

*Portfolio required for application*

QUALIFICATIONS

Must Have:

• 3-5 years relevant experience in graphic design in an agency or marketing environment
• 2+ years' experience as a Social Media designer; Client or Agency side
• Strong understanding of culture driven content
• Experience in designing targeted marketing/sales copy social media
• Strong ability to tailor visual communication natively across multiple social platforms (Meta/TikTok/Pinterest/Snapchat/etc.)
• Ability to create innovative web content, supported by relevant images and videos
• Familiarity with organic creative content and paid advertisement strategies
• The ability to adapt to new technology.
• Experience in designing visual communication to various audience segments on various social platforms
• Excellent communication, critical thinking, and problem-solving skills.
• Comfort in collaboration and working in an integrated environment
• Both proactive and reactive thinking to anticipate and capitalize on content opportunities

Additional Qualifications:

• Effectively translates briefs into deliverables ensuring strategy and brand identity are upheld
• Ability to storyboard concepts
• Translates value propositions and brand messaging into compelling visual executions
• Can interpret and appropriately apply feedback
• Approaches challenges with positive attitude, attentiveness, and high attention to detail
• Has a continuous focus on growth and challenging themselves

CORE RESPONSIBILITIES

• Responsible for generating attention-grabbing ideas for social content that drive business and brand objectives
• Developing visually engaging posts for social media networks Meta, TikTok, Snapchat, Pinterest, etc.
• Optimizing social media content based on the behavior of our target audience
• Collaborates with counterparts in brand and creative team to ensure GEICO visual identity is consistent across platforms and campaigns are extended to social media where appropriate.
• Collaborate with creative partner agencies to enhance campaign initiatives and develop extended content  
• Curate and create appealing graphics and videos for complementing text
• Maintaining/updating channel artwork as needed
• Audit existing content materials (film footage, animated graphics) to re-purpose for newly created assets as needed
• Participate in concept development/brainstorming sessions with the creative team
• Collaborate with copywriters, strategy teams and other designers to ensure all creative deliverables are grounded in data, appropriate messaging and design
• Works closely with the Creative Project Manager to ensure projects stay on track and are delivered on time, with excellence

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Annual Salary

$73,800.00 - $115,825.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

 

At this time, GEICO will not sponsor a new applicant for employment au