Senior Program Manager, Marketing Operations

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$139,000.00 - $181,000.00

What’s the role?

As a Senior Program Manager for Etsy’s Brand Marketing & Communications team, you’ll play a key role in improving operational efficiency and effectiveness across various marketing initiatives. You’ll collaborate closely with team members to optimize day-to-day operations and support the success of marketing campaigns. If you're thorough, proactive, and committed to driving continuous improvement, we want you on our team!

This is a full-time position reporting to the Senior Director of Marketing Operations & Brand Content. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 
 

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our  work modes and workplace safety policies here.

What does the day-to-day look like?

• Assist in identifying and implementing operational strategies and tools to improve the efficiency of marketing processes.

• Maintain the marketing program calendar in close partnership with Brand Strategy, Creative Operations, and Strategy & Operations, with a focus on striking an optimal balance between business impact and internal efforts.

• Coordinate and facilitate regular planning discussions with buyer marketing leadership and broader executional teams to drive clarity and maintain alignment across programs.

• Lead operational planning and execution for full funnel campaigns, coordinating brief creation, leadership reviews, timelines, resources, channel plan, and performance reporting to ensure alignment with strategy and a smooth transition to creative execution.

• Provide operational support for additional marketing programs as needed, arming other program managers with standard practices and finding ways to streamline processes.

• Serve as an input into annual planning, offering an operational point of view on program volume, scope, and timing.

• Collaborate with other departments across Etsy to stay aligned on key initiatives.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• Previous experience with program management, campaign management, or a related role, with a consistent record of driving successful operational initiatives.

• Familiarity with project management platforms and other marketing technology tools.

• Basic knowledge of data analytics and reporting tools.

• Strong organizational skills making it possible to juggle multiple tasks and priorities simultaneously while maintaining attention to detail.

• Excellent communication skills, both verbal and written, along with the ability to collaborate successfully with a variety of partners and lead cross-functional meetings.

• Experience leading marketing programs with a strategic, proactive, and positive approach.

• A passion for continuous learning and staying updat