Brand Strategy Lead

About the Department                                                                                                                                               

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
 
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The Associate Director, Strategy Lead is pivotal in developing brand level objectives and strategic priorities. They will seek to find a competitive edge and differentiation in NNI brand strategies, set high standards, and establish/maintain a proactive market leadership position. This role will be responsible for leading the go-to-market strategy and launch planning for the Rare Bleeding portfolio inclusive on new product launches and label expansions as well as driving overall portfolio growth, market share and profitability.

Relationships

Reports to the Rare Disease Marketing Lead. Collaborates closely with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), regulatory affairs, and other relevant NNI departments to ensure alignment of brand objectives, strategies, and marketing promotion.

Essential Functions

• Portfolio and Brand Objectives and Strategy: Defines the overarching portfolio and brand objectives and activation / experience strategy including prioritization of business needs and market opportunities over the short- and long-term horizons. Must develop brand objectives in the context of the overall portfolio strategy for the TA.  Understands the definition of the market and develops accurate sales projections/forecasts. Prioritizes phasing of objectives based on engagement objectives and sales forecasts. Lead the development and execution of annual and long-term brand planning
• Market Research: Support market research efforts and monitor competitive landscape to identify trends, competitive landscape, opportunities, and threats to inform marketing strategies. Translate unmet market needs into actionable brand opportunities
• Go-To-Market Strategy & Launch Planning: Lead the development of the go-to-market strategy, inclusive of new indications. Partner with cross-functional teams to ensure integrated launch readiness and plans. US liaison with the global launch office and global brand team for development of a unified launch approach
• Customer Adoption: Ensure marketing plans are executed in alignment to strategic brand objectives to drive brand awareness, customer acquisition, and product adoption. Provide guidance to HCP and consumer marketing leads to drive effective marketing strategies and initiatives
• Cross functional and Global Collaboration: Partner with global brand teams to align strategies, share best practices, and adapt global assets for local market needs. Act as a liaison between global and in-market teams to ensure brand consistency and agility in response to market dynamics
• Performance Tracking: Define clear KPIs and success metrics for brand performance and ensure ongoing measurement and optimization. Analyze brand performance and KPIs. Provide insight into how to optimize strategies and tactics to reach brand objectives. Proactively identify opportunities for innovation and enhancement to drive brand growth and customer engagement
• Budget Management: Manage the brand level marketing budget, ensuring resources are allocated efficiently to maximize ROI.  Oversee agency and vendor relationships to deliver high-quality, on-time, and on