Brand Manager (Dry Mix & Masonry) - Atlanta, GA

 

Job ID:  506521

 

Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer’s signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and MoistureShield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; PebbleTec® pool finishes; plus popular brands of landscape and gardening materials.     

 

Job Summary

 

Oldcastle APG, a leading provider of outdoor living solutions in North America with an award-winning product portfolio that enables customers to Live Well Outside, is seeking a Brand Manager of Dry Mix & Masonry for the Sakrete, Amerimix, and Echelon product portfolio across Oldcastle APG. These responsibilities include development of breakthrough marketing plans and activations that create brand love, deliver marketing results and business impact for Oldcastle APG brands. The Brand Manager is someone who has successfully led a brand project and delivered results by forging connections with new audiences and strengthening relationships with existing customers. The ideal candidate is an accomplished marketing leader, possessing sharp strategic and creative instincts. As the #1 outdoor living solutions manufacturer in North America, this role will work with a diverse set of business leaders and be able to successfully translate concepts to action and influence.

 

Job Responsibilities

 

• Owns the development and execution of brand strategies for Dry Mix & Masonry product lines, ensuring alignment with the overall brand vision.
• Leads the planning, execution, and measurement of marketing campaigns across various channels, including digital, social media, print, and events.
• Develops and executes integrated marketing campaigns that support specific product lines within the Dry Mix and Masonry portfolio.
• Manages the development of high-quality brand content, including website copy, brochures, videos, and social media posts.
• Conducts market research and competitive analysis to identify opportunities and inform campaign strategies.
• Manages marketing budgets effectively and ensures campaigns are delivered within budget constraints.
• Manages multiple projects simultaneously, ensuring timely delivery and meeting deadlines.
• Works closely with cross-functional teams, including sales, product development, and communications, to achieve marketing objectives.
• Presents campaign strategies and results to all levels of the organization with priority focus at the Sales and Operations leadership level.

 

Job Requirements

 

• 5+ years of demonstrated ability in a mix of marketing, branding, product strategy and other go-to-market strategy roles.
• Bachelor's degree or equivalent experience in marketing, communication, business, or related field.
• Experience in building materials, construction, or related industries preferred.
• Analytical problem solver building strong financial models and analyzing business cases (market sizing, new offerings, P&L impact).
• Ability to navigate a complex, matrixed environment with finesse.
• Excellent communication with the ability to craft a vision and bring others along.
• Problem-solving ability to develop actionable insights from complex data and organize people to creatively solve sophisticated business challenges.
• Proficient organizational and time management skills to work efficiently without compromising quality. Exceptional attention to detail and multi-tasking capabilities.
• Team-player mentality with an openness to receive and execute feedback, collaborative approach to working with cross-functional partners.
• <