Senior Benefits Communication Specialist - Hybrid

About Care.com 

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. 

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you. 

Position Overview:

The Care for Business Marketing team is in search of a Senior Benefits Communication Specialist who will be responsible for providing guidance, strategy, and support to new and existing customers in order to drive the successful implementation and retention of caregiving benefit programs. Tasked with driving awareness, enrollment, and utilization for assigned employer groups, the ideal candidate will possess strong executive presence, exceptional communication skills, and a customer-centric, innovative marketing mindset.

What You’ll Do:

• Partner closely with assigned Sales and Account Management teams to drive growth and engagement with Care for Business (CfB) benefits while developing and implementing communication best practices 
• Serve as the marketing team’s member enrollment expert, leading account-based marketing strategies for assigned accounts to support new benefit launches, year-round utilization, open enrollment, seasonal efforts, and more
• Collaborate with the CfB marketing team to aid in the development of marketing and communication plans
• Partner with sales and sales enablement teams on pre-sale efforts related to the development of benefit launch and ongoing communication plans
• Build and maintain relationships with assigned customers and internal stakeholders
• Actively participate in implementation kick-offs to ensure communication strategies are clear and agreed upon
• Deeply understand the unique needs of the customers and customize pre-sale materials, along with post-sale marketing and communications plans 
• Collaborate with marketing and AM leadership to establish quarterly KPIs aligned to business and product priorities, ensure team efforts are aligned to KPIs and that progress is being made 
• Maintain a thorough knowledge of all Care for Business products, solutions, and strategies
• Assist in co-branding marketing/communication assets for customers as needed
• Build and own account-based marketing reporting to measure success and communicate performance on a regular basis to internal stakeholders (including senior leadership)
• Support Account Custodians with customer reports as needed, including creating and participating in quarterly business reviews 

Who You Are:

• 3-5 years of relevant marketing experience, preferably with a focus on multi-channel B2B2C marketing 
• Employee benefits experience is strongly preferred 
• Proven track record of using data, analytics, and insights to guide strategy and develop engaging marketing programs
• Ability to create innovative marketing programs that deliver measurable value throughout the marketing funnel
• Excellent presentation and communication skills
• Proven ability to build strong relationships and influence
• Strong attention to detail and organization
• Experience working cross-functionally with account management, customer success, creative, product, and/or sales teams 
• Critical thinker with strong project management skills
• Organized with an ability to prioritize and juggle multiple projects at once
• Experience with Google applications (Drive, Docs, Sheets, Slides)
• Plus, but not required: 
  • Experience with Jira, Asana, Canva, Highspot, Tableau, Iterable, Salesforce, Salesforce Marketing Cloud 

For a list of our Perks + Benefits, click here!

Care.com supports diverse families and communities and seeks employees who are just as diverse. As an equal opportunity employer, Care.com recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences, perspectives, and backgrounds. Care.com is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation,