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Director of Communications & Marketing

Project for Pride in Living, Inc.
Minneapolis, United Statesfull_timeVerifiedPosted 14 Apr 2025
💰 $118,000/yr($90,000/yr$118,000/yr)

About the role

Accepting Applications until the position is filled.

Who We Are

Project for Pride in Living, Inc. (PPL) is a nonprofit organization dedicated to empowering low-income people to become self-reliant through integrated services. When joining PPL, you become a part of a diverse team whose person-centered approach to services ensures individuals and families receive the housing and ecosystem of support they need to achieve greater stability now and for the next generation. We are eager to welcome new team members dedicated to serving our residents and pursuing our mission to build the hope, assets, and self-reliance of individuals and families who have lower incomes by providing transformative, affordable housing and employment readiness services. PPL strives to be an equitable and inclusive organization committed to elevating the voices of the communities we serve that are disproportionately affected by systemic inequities.

Job Summary:

The Director of Communications and Marketing is a strategic and hands-on leader responsible for driving Project for Pride in Living’s (PPL) visibility, narrative strategy, and stakeholder engagement. Reporting to the Chief Philanthropy and External Affairs Officer, this role leads the development and execution of integrated external and internal communications to amplify PPL’s mission, inspire giving, support advocacy, and strengthen the organization’s reputation as a leader in housing stability and career readiness. With a focus on storytelling, media strategy, and brand consistency, the Director ensures PPL’s voice is clear, compelling, and consistent – fully maximizing communications opportunities across channels and stakeholder groups.

Essential Duties and Responsibilities:  These duties are not to be construed as exclusive or all-inclusive.

Communications Strategy:

  • Develop, implement, and evaluate an annual strategic communications and marketing plan aligned with PPL’s organizational priorities and donor engagement strategy.
  • Advance and evolve PPL’s brand through consistent, mission-aligned messaging across platforms.
  • Serve as editorial lead for the organization’s storytelling efforts, driving compelling content that supports donor acquisition, stewardship, and impact reporting.
  • Collaborate across departments to develop and execute a proactive content calendar tied to organizational milestones, fundraising campaigns, and advocacy efforts.
  • Provide strategic messaging, executive communications support, and tailored talking points for CEO/President, Executive Team and senior leaders for speaking engagements, media opportunities, policy and community events.
  • Oversee internal communications strategy to foster alignment, transparency, and a shared sense of mission among staff.

Digital and Print Marketing:

  • Direct the production and performance of print and digital marketing communications, including newsletters, impact reports, branded collateral and assets, fundraising appeals, and paid or earned media campaigns across relevant channels
  • Ensure brand identity is consistently applied across all materials and touchpoints including the development, maintenance, and application of comprehensive brand guidelines, voice and tone standards, and style documentation.
  • Serve as lead writer for all organization’s publications including the annual report, donor newsletters and special impact pieces.
  • Oversee website management, digital storytelling, and analytics to optimize user engagement and conversion.
  • Lead PPL’s social media strategy, integrating storytelling, advocacy, and fundraising content.
  • Oversee video production and photography to support storytelling, campaigns, media outreach, and digital engagement.

Public Relations and Media Strategy:

  • Develop and manage relationships with local and national media outlets to increase visibility and thought leadership for all constituencies including funders, individual donors, neighborhood organizations, public official, constituents and the general public.
  • Draft and distribute press releases, media alerts, op-eds, and other earned media content aligned with PPL’s priorities.
  • Curate and distribute news clips and media coverage summaries to internal stakeholders and leadership; ensure timely alerts for breaking or high-priority news items and media mentions that may require immediate visibility or response including key articles on affordable housing, employment readiness, and workforce development; maintain media archive.
  • Develop ideas and opportunities for feature articles, interviews, presentations, and other publi

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Company

Project for Pride in Living, Inc.

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