URUS Beef Sales Director
URUS GroupAbout the role
The Director – URUS Beef Sales serves as the senior leader responsible for all aspects of URUS beef sales strategy, execution, and value chain development across the North American region and supports beef value chain development in URUS’ international markets. This role provides strategic oversight of beef sales activities for Alta, GENEX, and Leachman Cattle, driving growth in both Beef × Beef and Beef × Dairy segments. The Director will champion sales program development, commercial expansion, and key customer engagement while collaborating closely across operating companies to deliver industry leading solutions. As a key member of the North America Senior Leadership Team, this role also contributes to broader business strategy and organizational leadership.
Responsibilities
1. Lead and Manage North America Beef Sales (35%)
Provide strategic oversight of all beef sales initiatives, activities, and performance across URUS operating companies.
Develop and manage annual beef semen sales plans, budgets, and goals in partnership with sales leadership in Alta, GENEX, and Leachman Cattle.
Build and execute growth strategies for Beef × Beef and Beef × Dairy programs, ensuring alignment with market needs and organizational priorities.
Partner with the North America Beef Sales Manager to ensure products, programs, and member offerings deliver customer value and strong ROI.
Create and implement a comprehensive annual sales training plan with emphasis on virtual training platforms and an annual sales meeting.
Establish and maintain sales metrics and reporting tools that benchmark performance and deliver actionable insights.
Support strategic accounts—including purebred and commercial beef operations—as needed to drive key customer relationships and results.
Provide monthly written updates summarizing key sales metrics, market insights, competitive activity, and progress on strategic initiatives.
2. Grow Beef x Dairy Market Share in the North American Market (15%)
Provide strategic direction and oversight of Beef x Dairy genetics offerings for the North American business.
Manage key Beef x Dairy stakeholder relationships, including contract development, negotiation, and management of day-to-day operations and interactions.
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