Sr. Strategist, CRM Analytics and Insights

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, MI three times per week, at minimum [or other frequency dictated by the business if more than 3 days].

The Role

The Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals.  

As the Senior Strategist – CRM Analytics & Insights, this individual will lead the delivery CRM Analytics and Insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac) and Corporate Brands, helping them quantify the impact of our CRM and providing recommendations for optimization. The ideal candidate will have a strong background in CRM, digital analytics, and marketing technology, with the ability to translate data insights into actionable marketing strategies across our iconic brands and integrate CRM analytics into cross-channel experiences. 

This person will work cross-functionally and collaboratively to provide actionable CRM reporting and insights to the enterprise business marketing teams in the form of automated reports, deep dive analysis, customer profile analysis, and closed loop reporting. The team is focused on delivering future-focused, internally managed CRM reporting for our marketing teams.

What You’ll Do

• Lead the delivery of CRM Analytics and Insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac) and corporate brands, helping them quantify the impact of CRM and providing recommendations for optimization.   
• CRM analysis & optimization: Analyze CRM influence on lifecycle engagement, retention, and conversion of key funnel activities. 
• Identify opportunities for improvement; monitor ongoing campaign performance and identify optimization opportunities.  
• Elevate CRM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.  
• Build and manage relationships with cross functional stakeholders to identify and prioritize key marketing and media questions.  
• Oversee and assist in developing brand strategists, reviewing stakeholder deliverables, and providing feedback.  
• Help business establish measurement goals and chart a route to activate those goals.   
• Partner with data scientists to ensure data quality and accuracy.  
• Understanding of how to mesh multiple data sources (CRM, Site, and offline actions) to design actionable reporting and insights. 
• Collaborate with Marketing Technology teams on data ingestion requirements, availability, as well as feeding detailed requirements, ideating, and innovating.

Your Skills & Abilities (Required Qualifications)

• 6+ years in Owned Media, Web, CRM, and/or Customer Lifecycle Analytics.
• Deep understanding of CRM reporting and measurement frameworks.
• Ability to integrate data from multiple sources (CRM, site, offline) and present a holistic story.
• Project/program management skills – building project plans and timelines, handling ad‑hoc asks, and managing implementation of new analytics capabilities.
• Advanced understanding of ESPs and optimization/analytics tools.
• Strong understanding of Marketing Automation platforms and CRM systems.
• Hands‑on with data & tools:
  • Data visualization: Tableau, Power BI
  • Analysis platforms: Excel, Databricks, Snowflake, etc.
  • Data querying: SQL, Python, R
  • Marketing analytics suites: Adobe Experience Platform, Adobe Analytics, Adobe CJA
• Experience with statistical methods and experimentation techniques.
• Ability to build structured, logical frameworks to define problems, analyze data, and turn findings into clear recommendations.
• Excellent communication and stakeholder skills – written, verbal, and presentation; able to make complex analytics understandable and actionable for non‑technical partners.
• Proactive, independent operator who can guide strategy while collaborating across teams.
• Bachelor’s degree (required) in a relevant field.

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Master’s or MBA in a quantitative field (Analytics/Data Science, Econometrics, Statistics, Applied Math, OR, etc.).
• PMP certification.

This job may be eligible for relocation