Jobs and Careers

B2B Lead Generation & Appointment Setting Specialist

BruntWork

UKRemotefull_timeVerifiedPosted 16 Oct 2025

About the role

This is a remote position.

Job Highlights:

Contract type: Independent Contractor
Schedule: 40h per week - Flexible within :U.S. Time Zone (EST / CST overlap)

Client Time zone: Eastern Time (US/Canada) Client Overview: A rapidly growing technology company with a powerhouse team of 200+ skilled developers, testers, and technical professionals based in India. They create custom software solutions including business applications, ERPs, and cutting-edge AI agents for clients across North America. The company is expanding aggressively into the US and Canadian markets with proven technical capabilities and a track record of delivering complex software projects. Job Description: This role focuses on multi-channel outreach (LinkedIn, email, and light calling) to connect with potential clients in the U.S. and Canada , and schedule qualified appointments for software development services. We’re looking for someone with strong communication skills , proven B2B experience , and confidence handling conversations directly in U.S. time zones .

Responsibilities: Lead Generation & Prospecting

Identify and research potential clients (CTOs, VP Engineering, Product Heads, Founders) across SaaS, fintech, and healthcare tech sectors.
Build and maintain a qualified list of prospects using tools like LinkedIn Sales Navigator, Apollo, Crunchbase, or similar.
Understand client profiles, business needs, and pain points before outreach.

Outreach & Appointment Setting

Conduct outbound prospecting via LinkedIn, email, and light calling.
Send personalized connection requests and tailored messages to generate interest.
Schedule 25–30 qualified meetings per month with decision-makers.
Follow up with warm leads and maintain consistent communication until meetings are booked.
Maintain an active, professional LinkedIn presence representing the company’s services.

Consultative Sales Support

Engage prospects in short discovery calls to understand their software or IT needs.
Present and position solutions such as custom software development, ERP systems, AI integrations, and staff augmentation .
Coordinate with internal technical leaders for detailed proposals and follow-ups.
Provide accurate pre-call summaries and background notes for smooth hand offs.

Collaboration & Reporting

Work closely with the business development leadership team to ensure target alignment.
Understand technical service capabilities to confidently present offerings.
Update CRM and tracking sheets daily with outreach activity and results.
Submit end-of-day and weekly performance reports.

Performance Targets

600–800 new LinkedIn connections per week
100–150 personalized messages per week
50–100 emails per day with structured follow-ups
25–30 qualified meetings per month (6–8 per week)
Minimum 8–12% combined reply rate across all channels
100% accurate CRM and reporting

Requirements

2–4 years of proven experience in

B2B lead generation, appointment setting, or sales for software, SaaS, or IT services.

Experience working with U.S. or Canadian business clients and understanding the North American market .

Excellent spoken and written English

Strong communication, research, and consultative selling skills.

Organized, goal-driven, and comfortable working independently.

Proficiency with LinkedIn Sales Navigator, and similar tools to Apollo,HubSpot, and Gmail-based tools

Preferred Profile

Previous experience scheduling meetings for software development or staff augmentation companies.
Active LinkedIn profile that can be branded under the client company.
Ability to handle high-volume outreach while maintaining personalization.
Long-term commitment mindset (1–2 year engagement preferred).