Account Director Paid Media

As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 400,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data transformation solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our team works across locations in North America, Europe, and Asia serving our global clients in the markets that matter to them. www.welocalize.com<br/>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.<br/>About Adapt<br/>Adapt – a Welocalize company – is a digital performance marketing agency with services across Paid Search, Programmatic, Paid Social, SEO, Content Marketing, Conversion Optimization, and Web Analytics. We help brands grow faster at home and abroad in over 250 languages.<br/>We have an international presence and we are getting busier every month with new business and fantastic client retention. Adapt has recently launched a new brand, website, and proposition, making this an exciting opportunity to join a growing and ambitious digital marketing agency, helping to define a new direction for its in-house marketing initiatives<br/>Job Description<br/>As an Account Director, you'll be responsible for leading the strategy and implementation planning for customers within a squad. Your role as Account Director is to lead on accounts and support your wider team and line manager in delivering high-quality services to our clients. <br/>Managing the delivery of customer work by mid and junior-level squad members, an Account Director will be responsible for ensuring the work we are delivering for customers is meeting objectives and driving innovation with paid media. Seen as a thought leader, the Account Director will be an advocate for evolving best practices and improving our offering across platforms.<br/>At this stage in your career in digital marketing, you will own some of our most challenging accounts working closely with your line manager and leading mid and junior team members. We'll work tirelessly to train and develop you to get you ready for your next career step and help you join the rest of the team in delivering growth for your own career and our clients.<br/><br/>Role Summary• Lead the strategy and implementation planning for customers within the squad• Assist in the production of insights decks for use across Sales, Marketing, and Account Management• Support new business efforts with Sales and add-on efforts with Account Management to maximise our chance of winning• Proactively manage the delivery of work by mid and junior-level squad members• Proactively spot opportunities for growth of squad customer set• Own senior internal relationships and communicate technical subjects effectively• Management of resources across our enablement function, where appropriate• Own senior client stakeholder relationships• Commercial responsibility for revenue growth within the squad client set• Support the wider business by contributing to e.g. knowledge shares, a specialism, pitch decks, insights decks etc, outside of your Squad<br/><br/>Key Competencies• Retain all relevant certifications• Assist Squad Lead with resource management and planning for customers within the squad, planning resources effectively around profitability, delivery, and peaks in workload alongside Squad Lead• Deep understanding of squad customers and able to step in with escalations• Work with Squad Lead, Enablement, and Account Management to define client strategies• Identify knowledge gaps and effectively plan solutions• Regularly adds value with customers, even with little exposure, and looks for ways to deliver value above and beyond the normal scope of their role• Mentoring and tutoring of junior/mid-squad members, for example on technical training or becoming involved in the planning of goals and development for squad membersIs able to validate their team's work, and spot errors before they become an issue. Be a point of escalation for work checking. Takes ownership of the team on client challenges• Advocate best practices in processes and tasks for media buying but able to challenge the norm• Able to lead and present deliverables across all media platforms• Leverage industry and media owner trends and developments to actively improve service offerings across the whole Paid Media team• Lead on forecasting and cross-channel planning for c