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Community Engagement & Development Director - KTRK

The Walt Disney Company
USA - TX - KTRK TV O & O - 3310 Bissonnet St, United States, United Statesfull_timeVerifiedPosted 24 Feb 2025

About the role

Job Posting Title:

Community Engagement & Development Director - KTRK

Req ID:

10113661

Job Description:

The KTRK-TV Community Engagement & Development Director is responsible for ideating and hands-on execution of campaigns, events, initiatives, projects, and content that benefit and grow community connections and audiences in the most diverse city in America…Houston, Texas.

  

Responsibilities:

  • Creates and Executes existing community outreach efforts and station partnerships as well as cultivates new ones.   Involves Hands-on coordination & oversight from ground up of various projects including live events such as emergency relief and supply drives, town halls, and debates 

  • Must be dialed-in to breaking news and emergencies to respond to immediate needs of our communities and helps station leadership maintain awareness of issues of community concern      

  • Identifies and implements storytelling opportunities in key surrounding counties to enhance and grow audience development efforts

  • Connects Disney, ABC News & OTV corporate synergy, DEI and other core company initiatives with station leaders and collectively work on strategies to most effectively lean into outreach and storytelling efforts

  • Identifies and helps create localized short and long form content for news coverage on all platforms to support and elevate all the above company and station initiatives.  Additionally, generates before/during/after strategic marketing activation plans to maximize ROI

  • Leverages community, station, and company initiatives to expand sales and revenue opportunities

  • Strategically aligns news, programming, marketing, and talent with cause-related events and campaigns and coordinates talent and station participation in community events and charitable functions.  Often serves as station ambassador/representative at these events

  • Works closely with Belong team to broaden internal and external multicultural presence

  • Manages the department's annual operating budget and oversees station’s donation pool

  • Helps manage and traffic Public Service Announcements and FCC Reports as well as Corporate Initiative Synergy Reporting

Basic Qualifications:

  •  College Bachelor’s Degree                    

  • 8 Year Minimum Major Market Hands-On Television Experience in development, production, and strategic marketing of multi-platform programming and content

  •  Proven track record of creating and implementing successful  community outreach initiatives and live events from the ground up, adhering to deadlines, budgets and limited resources

  • Exceptional Leadership skills with proven track record in motivating and inspiring team members

  • Must have strong writing, communication, public relations, marketing, presentation, and public speaking skills

  • Intimate knowledge of Greater Houston Area and its community leaders preferred.   Ability to foster, develop, and expand relationships with local leaders, partners, and organizations

  • Must be able to work variable schedule including nights, weekends and holidays as company projects and station initiatives will often require attendance

Job Posting Segment:

Owned TV Stations

Job Posting Primary Business:

Owned TV Stations All

Primary Job Posting Category:

Producing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Houston, TX, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2025-02-24

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Company

The Walt Disney Company

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