Senior Data/Product Analyst - CRM/Customer Lifecycle (all genders) - Lounge by Zalando

<p></p><h1><b>THE ROLE &amp; THE TEAM</b></h1><p></p><p><span>As part of Demand Data &amp; Analytics at Lounge by Zalando, the Planning, Steering, and Performance Measurement Team is dedicated to evaluating the effectiveness of our online and offline marketing, including CRM initiatives and Customer Lifecycle Management (CLM) activities, while fostering an understanding of the development of our customer base.</span></p><p> </p><p><span>As a Senior Data/Product Analyst, you will be instrumental in generating data-driven insights that support our lifecycle strategy and CRM decision-making. You will own the analysis of complex data sets, producing actionable insights that drive our CRM initiatives. Your role will involve working closely with lifecycle managers to develop tactics and solutions that enhance CRM communications and ensure alignment with strategic goals. Additionally, you will lead the design and evaluation of A/B tests, providing recommendations to refine CRM strategy execution and improve performance. Collaborate with cross-functional teams, including applied/data scientists, engineers, and other analysts, to build cutting-edge CRM measurement and performance solutions.</span></p><p> </p><p><span>This is a hybrid position (40% office time, 60% work from home) and is based in Berlin.</span></p><p></p><h1><b>INCLUSIVE BY DESIGN</b></h1><p></p><p><span>At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.</span></p><p><span>We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.</span></p><p><span>do.BETTER - our diversity &amp; inclusion strategy: </span><a href="https://jobs.zalando.com/en/our-culture/diversity-and-inclusion" rel="noopener noreferrer" target="_blank"><u><span>https://jobs.zalando.com/en/our-culture/diversity-and-inclusion</span></u></a></p><p></p><h1><b>WHAT WE’D LOVE YOU TO DO (AND LOVE DOING) </b></h1><ul><li><p><span>Work closely with various teams to align on business requirements, define success metrics and develop innovative strategies for measuring CLM/CRM effectiveness.</span></p></li><li><p><span>Independently conduct in-depth analyses to define pain points and opportunities to be tackled as part of the CLM strategy, individual CRM initiatives and customer lifecycle activities, assessing their impact on key business KPIs and providing clear, actionable recommendations to enhance customer engagement.</span></p></li><li><p><span>Develop advanced CLM/CRM measurement solutions and performance optimization tools that evaluate the short- and long-term impact of CRM efforts, enabling data-driven decision-making.</span></p></li><li><p><span>Design and evaluate A/B tests to refine CRM strategies and tactics.</span></p></li><li><p><span>Serve as a subject matter expert in CLM/CRM analytics, staying updated with the latest trends and innovations, and actively exchanging knowledge with peers across the organization.</span></p></li></ul><p></p><h1><b>WE'D LOVE TO MEET YOU IF</b></h1><ul><li><p><span>You hold an academic degree in an analytical field such as economics, business analysis, statistics, mathematics, marketing, or a related discipline.</span></p></li><li><p><span>You have at least 5 years of experience in a similar analytical role, ideally within CRM or customer lifecycle analytics, where you've tackled comparable challenges in data analysis and measurement.</span></p></li><li><p><span>You are</span> <span>proficient in SQL and reporting tools with a preference of Tableau (alternatively experience with Looker/PowerBI) and are able to handle Python comfortably (basic knowledge is a must). Practical experience with Databricks and experience with CRM tools (Braze/Salesforce) is a plus.</span></p></li><li><p><span>You possess a strong understanding of statistical methods incl. AB and incrementality testing. You excel at applying logical frameworks to complex issues and can effectively communicate insights and actionable recommendations to diverse stakeholders through visual, written and verbal communication and storytelling.</span></p></li><li><p><span>Your work reflects your ability to think quickly and act proactively, allowing you to thrive in a fast-paced and dynamic environment. You are adaptable to change and capable of working independently.</span></p></li></ul><p></p><p><span>If you have what it takes, we encourage you to apply even if you don't meet every requir