Director, Insights Enterprise Oral Care
Colgate-PalmoliveAbout the role
Relocation Assistance Offered Within Country
# 159537 - New York, New York, United States
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
The Experience
In today’s dynamic environment, it is an exciting time to be a part of the leadership team at Colgate to meet the ambitious growth and transformation goals.
As the Director, Insights Enterprise Oral Care (EOC) you will:
Have primary accountability for the development of consumer insights and understanding of the Oral Care category dynamics across markets, and for using this in business decision-making and strategy development to achieve business goals of growth and profit. As the Insights Lead you will work collaboratively amongst the team uncovering and communicating key insights, context and actionable strategies for business growth.
As a key member of the Global Insights and Analytics extended leadership team, the incumbent will bring a combination of modern, data-driven insights approaches, strong eye for business, and outstanding communication skills.
Your responsibilities are:
- Develop deep, actionable consumer insights for the global oral care category, by understanding consumer segments, people journeys, need spaces, brand equity, the competitive landscape, white spaces, etc. and weaving together disparate sources into a comprehensive 360 view of the consumer and category.
- Drive the evolution and modernization of insights capabilities for the Oral Care category at Colgate, infusing consumer insights with the analysis of real-time data and behavioural analytics (social listening, ratings & reviews, search, consumer feedback, etc.) to enable better and faster decisions on innovation, communication, brand health, etc.
- Build a future focus, driven by people centricity and consumer obsession, to help anticipate consumer behaviors and trends that will craft the oral care category, and connect them to actionable, strategic opportunities for CP.
- Combine market scans with a deep understanding of trends and the consumer to identify innovation opportunities and emerging technologies and benefits.
- Align the department’s focus and efforts with the organization’s broader goals and strategies, playing an active role in strategic decision-making
- Think and act with a business lens, delivering actionable consumer and business insights
- Infuse consumer centricity into every aspect of the organization
- Ensure Insights is known and valued for subject matter expertise, steadfast curiosity, creativity and innovation, objectivity, actionable storytelling, technical excellence, business insight, strategic approach, thought leadership, and a passion for change
- Improve the impact and engagement of their team through inspiring leadership, talent management, and individual and team development
- Serve as a strategic business and thought partner for senior executives across marketing and commercial teams
- In partnership with global insights, identify function training needs, team development plans, and succession plans
- Develop a fact-based approach to primary research, secondary research, and business analytics including development of innovation pipeline/roadmap, and marketing/communication plans by defining and driving both scanner data analysis and custom research projects and translating these into key insights and recommendations for the Oral Care category.
Required Qualifications:
- Bachelor's Degree
- At least 12+ years of experience or 10+ Master's or MBA in insights and analytics organizations with at least the last 5 years spent in leadership roles
- Deep understanding of key insights methodologies (segmentation, etc.) and analytics methodologies (MMM, price elasticity, etc.) and a clear understanding of the capabilities and limitations of various techniques
- Genuinely cu
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