Retail Media Strategist

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

You can learn more about us at www.riversidenaturalfoods.com.

The Role
We’re hiring a Retail Media Strategist to support the growth of MadeGood in the U.S. market across major retail media networks (RMNs) including Walmart Connect, Target Roundel, Instacart, Amazon, Kroger/Albertsons, and others.

This role is focused exclusively on the U.S. market, supporting MadeGood’s growth across key RMNs and leading our shift from tactical execution to a more strategic, data-informed, performance-driven approach. You will manage and execute select RMN campaigns directly, while also partnering closely with our external agency to oversee additional networks, analyze performance, and drive continuous optimization and learning.

This hybrid structure allows the Strategist to retain internal ownership of key decisions and strategic direction while leveraging the agency’s tools, data, and cross-retailer expertise. You’ll collaborate cross-functionally with Sales, Brand, Shopper Marketing, Creative, Finance, and our external agency to ensure that our media investments deliver against both short-term priorities and long-term growth ambitions. This is an opportunity to help shape the future of Retail Media at Riverside during a period of rapid expansion.

Primary Responsibilities

Retail Media Strategy & Planning

• Build retailer-specific RMN media plans that align with brand objectives, sales priorities, and shopper opportunities.
• Translate business context (distribution, promotions, innovation, OOS risk) into thoughtful media recommendations.
• Support the annual planning process, including budget development and KPI setting.

Campaign Management & Agency Partnership

• Directly manage campaign setup, execution, and optimization for select RMNs.
• Partner with the external agency to co-manage additional RMNs - reviewing plans, providing business context, and approving optimizations.
• Develop clear, concise creative briefs across retail media formats ensuring assets are aligned to retailer requirements and brand standards.
• Coordinate with Creative and Brand on asset development needs, timelines, and retailer-specific requirements.
• Ensure flawless trafficking, accurate targeting, budget pacing, and smooth campaign launches across all retailer platforms.
• Collaborate with retailer media teams (e.g., Walmart Connect, Target Roundel, Amazon Ads, Instacart Ads) as needed to understand capabilities, troubleshoot issues, and stay informed on platform best practices.
• Help establish consistent processes, reporting cadences, and learning loops across internal teams, agency partners, and RMNs.

Analytics & Performance Insights

• Review agency dashboards and platform data to extract insights and identify optimization opportunities.
• Produce recurring performance summaries and “so what” insights for internal stakeholders.
• Track budget pacing, reallocate spend as needed, and reconcile invoices with Finance.

Cross-Functional Collaboration

• Work closely with Sales and Shopper Marketing to connect RMN plans with customer priorities and in-store activity.
• Partner with Brand and Creative on messaging, asset needs, and content development for RMN placements.
• Prepare performance summaries and insights to support retailer conversations

Market, Competitor & RMN Trend Tracking

• Stay up to date on RMN platform updates, algorithm changes, new formats, and marketplace developments.
• Monitor competitor activity and identify emerging tactics, benchmarks, and opportunities.
• Bring proactive recommendations to evolve RMN approach as the landscape shifts.

Required Qualifications