Customer Marketing Associate, Promotions

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

 

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Customer Marketing Associate, Promotions to drive our promotional strategy and customer retention. You will play a key role on the Customer Marketing team, with influence over promotional strategy & competitive analysis, while collaborating with multiple departments within the company including but not limited to Commercial, Brand, Operations, Product, and Customer Service. This is an exciting opportunity to help elevate revenue-driving marketing initiatives at a premier gaming company.

 

THE GAME PLAN
Everyone on our team has a part to play

• Support the development of the Sportsbook promotional strategy, including the promotional calendar and seasonal playbooks for all major sporting seasons and events
• Support the forecasting process for all sportsbook promotions, as well as monitoring promo performance and cost reporting to measure success
• Contribute to the promotional mechanical ideation and innovation to help provide a first-class user journey and experience
• Conduct competitor tracking and analysis to gain a deeper understanding of promotional capabilities across the market landscape
• Facilitate the post-mortem promotion analysis for major sporting moments, offering insights into future promotional efforts
• Partner with experimentation team to track business impacts, extract key insights, and implement findings to enhance our promotional efforts
• Support the customer marketing team in day-to-day operational needs, becoming an expert in the implementation and end-to-end execution for all promotions
• Cultivate extensive knowledge of our marketing technology stack, promotional engine, and internal data structure
• Liaise with core delivery stakeholders (Ops, Creative, Legal, Trading) including defining promotional objectives and needs, providing feedback, and tracking delivery
• Clearly communicate key learnings, actionable insights, and recommend new opportunities to Customer Marketing leadership

 

THE STATS
What we're looking for in our next teammate

• 2+ years of experience in marketing, preferably in the gaming, sports, or entertainment industry.
• Proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
• Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
• Data-driven mindset and strong analytical skills; using data to tackle problems and translate results into recommendations
• Strong understanding of promotions, loyalty programs, and customer retention strategies.
• Has a positive attitude and loves opportunities to collaborate with others
• Ability to work in a fast-paced, dynamic environment with tight deadlines.
• Bachelor's degree or equivalent industry experience preferred
• An avid sports and gaming fan, and have played FanDuel or competitive products
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus
• Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position.

 

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generou