Manager, Marketing & Marketing COEs Learning & Development

Job Location: Hershey, PA
 

Summary:  

At The Hershey Company, We Champion the Consumer. Our connection to our consumers is through making more moments of goodness through our Company mission connection to our beloved brands. Marketing & Marketing COEs are core to driving consumer demand, which ignites our supply functions and drives our company growth. By 2028, we aspire to double our net sales at above-category growth by executing our core business with excellence and building new growth capabilities. We are looking to fill our Marketing and Marketing COEs Learning and Development Manager role with an experienced, driven, commercially-minded, clutch collaborator with an insatiable need to build skills that lead to crushed goals. 

 

Marketing at The Hershey Company includes building business and brand strategies for world class confection brands such as HERSHEY’S, HERSHEY’S KISSES, REESE’S, TWIZZLERS, JOLLY RANCHER and ICEBREAKERS gum and mints as well as beloved snacks like SKINNY POP, PIRATE’S BOOTY, and ONE protein bars.

 

The Marketing & Marketing COEs at Hershey include our core Marketing Function, Media, Brand Strategy and Design, Innovation and R&D, Holistic Insights and Strategic Growth Platforms, who aim to drive memorable brand creative, experiences, and sensory delight.

 

In this role, you will work with business leaders in the Marketing and Marketing COES organizations, Director of Talent and Org Performance, and other key stakeholders to identify skill and capability building along with providing strategic recommendations based on learning opportunities assessment.  You will be responsible for defining, leading, executing, and maintaining the needs assessment, engaging design, development, implementation, and measurement of learning solutions to meet the global needs of the Marketing & Marketing COEs organizations. 

 

The successful applicant will need a strong background in developing memorable and sticky learning solutions for a marketing and/or organization, performance consulting skills, instructional design skills, astute business acumen, excellent communication skills, influencing skills, strategic thinking, and planning/project management skills. These solutions and performance consultation should drive business goals and plans leading to overall company success.

 

At Hershey, we also measure ourselves on delivering results in the right way. Our Company behaviors of Take Action, Be Real, Own It, Create the Future, and Champion the Consumer are foundational to all our personal and collaborative work.

 

Major Duties/Responsibilities:  
End-to-end ownership of Marketing & Marketing COEs learning and development programs.
• Execute needs analysis using interviews, focus groups, surveys etc., to assess current and future skills needs for the global audience that achieve business goals.  
• Research and apply external best practices and innovation within learning and development, brand marketing and growth, adult learning theory.  
• Drive thought leadership on best methods to develop marketing and growth capabilities.
• Design innovative and transformative learning programs and experiences that drive business results.
• Create learning content individually or collaborate with subject matter experts to create content that is applicable, practical, and drives measurable outcomes.  
• Deliver virtual, face-to-face, and/or asynchronous learning content.  
• Leverage / integrate technology to enhance the effectiveness of learning offerings for the learner.
• Lead the development, execution, and measurement of capability-building programs.
• Develop and execute evaluation strategies and assessments for programs, using the data to continuously improve programming and/or identify incremental learning needs.

 

Partner with Director Talent and Organizational Performance & HR COEs and Key Stakeholders in Marketing and Marketing COEs to drive learning agendas and skills development.
• Co-Create, maintain, and enhance Marketing and Marketing COEs Experience Maps
• Provide thought leadership on individualized performance and learning plans for Marketing and Marketing COEs talent.
• Collaborate and support learning and development for Early In Career Development, New hires and other learning and performance needs as assigned.
• Key contributor to building curriculum that drives Commercial Operator skills including individualized learning plans where needed.
Key Member of Facilitation Team that drives Enterprise-wide Capability Building

 

Deliver virtual, face-to-face, asynchronous, and/or design expertise for learning content in the areas of
•New employee training (enterprise level)
•Career and skills Development
•Compliance (where applicable)
•Other l