Senior Manager, Market Research Insights - GU Franchise

Role Summary:

Reporting to the IIS – GU Franchise Lead, the person in this role will lead market research efforts for PADCEV by providing unbiased, objective, in-depth insights to inform business strategies and decisions.

The Senior Manager is a strategic thought partner to cross-functional teams, including the Brand/Marketing Team, Medical Affairs, Oncology Commercial Analytics, Global Access and Value, and others. Through primary and secondary market research and analysis, she/he will identify business questions, design and conduct appropriate and relevant research plans, and embed an external market and customer point-of-view to drive strategic direction of brand business and lifecycle management.

This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. The successful candidate will join Market Research Insights colleagues that are constantly driving the business through proactive thought leadership, innovative research capabilities, and the ability to influence and communicate complex and dynamic information in new and creative ways.

Key Responsibilities:

Role definition and key accountabilities include, but are not limited to:

• Market Research

• Lead all types of primary market research techniques, both qualitative and quantitative, to fulfill organizational insights needs:

-          Proactively identify and diagnose business questions, initiate and conduct research, and deliver insights and actionable recommendations across the lifecycle of the product(s).

-          Identify implications, develop presentations with clear story lines, integrating new data and existing knowledge to tell a compelling and persuasive argument that supports key insights and recommendations.

-          Effectively present insights to various stakeholders.

-          Work closely and collaborate with other Oncology Commercial Analytics partners to help synthesize all available information to produce a comprehensive point of view and deliver clear and actionable recommendations.

-          Develop, commission and contract complex and impactful research through preferred vendors.

-          Create and manage budgets associated with assigned activities.

·         Monitor brand performance:

-          Conduct ongoing brand performance tracking to ensure brand strategy remains aligned with market dynamics and evolving customer needs.

-          Experience with oncology secondary data sources (e.g. patient claims, EMR, sales, payer information) to triangulate with market research and inform opportunity assessments.

-          Engage in the annual Situational Analysis process with stakeholders and cross-functional teams.

·         Support strategic decision making across functional areas:

-          Execute brand research plan to drive business impact and deliver insight-based recommendations aligned with brand’s goals and strategy.

-          Work with cross-functional leaders and stakeholders from a wide variety of functions, such as Brand/Marketing Team, Medical Affairs, as well as other leaders in Commercial, to understand strategic issues.

-          Provide a holistic, objective and analytical viewpoint of the market opportunities through ongoing situation analysis and understanding of market dynamics, customer and stakeholder needs, and competitive activities.

·         Identify informational gaps within the Market Research Insights team and cross-functional teams, and plan and coordinate efforts to address those gaps. Project examples include, but are not limited to, the following:

-          Evaluation of target product profiles through qualitative market research with physicians.

-          Quantitative market research to assess potential product market shares given current and future market dynamics.

-          Use of syndicated databases to assess market size, treatment patterns, and competitive landscape.

• Compliance and Governance 

• Ensure all market research activities comply with Pfizer’s internal guidelines, as well as industry regulations and legal requirements. Collaborate with legal, compliance, and pharmacovigilance teams as needed. 

• Maintain detailed records of research activities to ensure transparency and audit readiness undefined

​Required Basic Qualifications:  

6+ years of professional experience with a BA/BS degree, or 5+ years with an MBA/MS degree, with preference in analytic