Global Senior Director Brand Creative – Midscale & Economy Brands (F/M/X)

Company Description

🌍 Join Accor – a professional journey at the heart of a committed, international and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

Job Description

1. Creative Vision & Brand Expression

• Define and evolve global brand creative vision, identity and guidelines
• Ensure consistency across all touchpoints and customer journeys
• Translate brand strategy into strong creative territories and storytelling

2. Campaign Creative Leadership

• Lead production development of global campaigns and activations
• Ensure high-quality execution across channels and regions
• Challenge and elevate agency output and creative standards

3. Agency & Creative Ecosystem Leadership

• Lead and structure collaboration with Publicis as creative agency
• Set clear creative direction, feedback loops and expectations
• Ensure delivery of best-in-class creative work

4. Stakeholder Influence & Leadership

• Influence senior stakeholders and leadership teams
• Present and defend creative vision and recommendations
• Lead and develop creative team members

5. Innovation & Creative Culture

• Drive innovation in content, social, influencer and emerging formats
• Embed new capabilities (e.g. AI) into creative ways of working
• Foster a strong creative culture and continuous inspiration

One year mission from September 2026 to August 2027

Qualifications

•  Master’s degree in Marketing or Creative
•  15+ years of experience in creative leadership, brand marketing, or integrated campaigns (incl. Prod)
•  Proven experience in leading global creative work & brand expression @ scale
•  Experience in management of teams
•  Experience in a creative agency or production environment is a strong plus
•  Experience in hospitality industry is a plus
• Ability to translate strategy into compelling creative vision & territories up to executions
• Excellent stakeholder mgt, influencing skills & comm skills in complex, matrix organizations
• Strong leadership and team development capabilities
• Ability to challenge and elevate agency output and creative standards
• Curiosity and openness to innovation, new formats, and emerging technologies (e.g. AI)
• Fluent in English & French

Additional Information

💡 Why join us?

And what are our commitments?

To the world

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

• We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.
• Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.

Concretely, at Accor:

• Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

And also,

• ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.
• Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization.
• A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.
• Sustainable Mobility Package for using an eco-friendly means of transportation or a “company bike” program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale.
• Meal vouchers with a face value of €11.
• A man