Manager, Marketing Operations

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.

We’re seeking a hands-on, tech-savvy Manager, Marketing Operations who’s eager to own and optimize our GTM tech stack, help drive campaign execution, and proactively surface insights that fuel smarter growth—using modern tools and AI when possible. As the Manager, you will partner with our Marketing and Revenue Operations team by optimizing our Marketing processes, implementing efficient workflows, and leveraging data-driven insights to drive Marketing effectiveness. The ideal candidate will have a strong background in Marketing analytics, project management, and marketing technology platforms. 

 
What You’ll Be Doing:  

Marketing Technology Management: 

• Manage and optimize marketing technology, including Marketo, Outreach, Full Circle, Qualified, and other marketing platforms 

• Collaborate with Revenue Operations, Marketing, and other relevant stakeholders to evaluate and apply AI and automation tools—both within and alongside our stack—to improve campaign execution speed, lead lifecycle efficiency, and team productivity  

• Stay current with evolving MarTech and RevOps trends—especially where AI and workflow automation are advancing marketing scale and insight generation 

• Execute and support campaign builds (emails, landing pages, lead flows) directly within Marketo and related tools, in close partnership with Demand Gen 

Data Analysis and Reporting: 

• Analyze marketing performance data to measure the effectiveness of campaigns and initiatives through Full Circle and other marketing attribution platforms 

• Own the integrity of lead lifecycle definitions, scoring logic, and attribution flow in partnership with Marketing and RevOps 

• Partner with the Campaign and Demand Gen teams to ensure accurate and timely measurement of campaign influence and ROI  

• Provide core dashboards and analysis to answer stakeholder questions, while independently identifying early signals and optimization opportunities from campaign and funnel performance 

Marketing Process Optimization 

• In partnership with the Marketing organization, identify opportunities to streamline marketing processes and improve efficiency 

• Develop and implement standardized workflows and best practices across marketing teams 

• Continuously monitor and evaluate marketing processes to <