Global Franchise Marketing Director, Connectivity Services

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Join the Abbott Cardiac Rhythm Management team to make a significant impact on the lives of patients worldwide by bringing cutting-edge technologies to market.

The Global Franchise Director for Connectivity Services will lead the strategic vision and execution for how our patients are monitored outside of the clinic.  The connectivity and digital services market is already robust, and it is expected to grow to over $3 billion over the next  years.  To achieve this growth Abbott must aggressively transition to the cloud which will involve innovative thinking to develop and successfully launch new services and business models.  This is an exciting opportunity to lead both upstream and downstream marketers and marketing activities, ensuring successful launches and sustained growth of innovative connectivity services for our life-saving technologies. The ideal candidate will possess strong leadership skills, the ability to think strategically, and the capability to lead the seamless execution of launch plans and ongoing marketing activities that deliver business results.

Strategic Leadership:

• Drive the Connectivity strategy for all Merlin assets in conjunction with cross-functional partners including the development and execution of new service strategies.
• Lead the development and transition to innovative cloud-based solutions and innovative business models.

Thought Leadership:

• Create clear, compelling, data-driven recommendations and deliverables that support annual marketing initiatives using market research and insights from analytics.
• Review competitive best practices in digital/services marketing, create benchmarks, and establish development roadmaps to capture near-term opportunities and long-term success.

Operational Excellence:

• Provide strategic guidance and direction for teams within Connectivity/Merlin/Services Marketing, including marketing analytics, sales enablement systems, and platform innovation.
• Oversee the development of digital properties, including apps, websites, email, social campaigns, etc.
• Collaborate with IT and other departments to ensure seamless integration and minimal disruption during the migration process.
• Build key internal and external partnerships to enhance customer experiences and optimize digital business support.
• Extract value from data through oversight of data audits, aggregation, enhancements, and statistical analysis.
• Participate in the Abbott Corporate Digital & Social Services Board and support the development of corporate digital content strategy and technology systems.
• Drive down Total Cost of Ownership (TCO) by establishing appropriate functionality to avoid silos and reduce redundant capabilities through rationalization and enterprise reference architecture standards.

• Team Management: Lead and mentor a team of high-performing individuals, providing both informal and formal coaching to align with organizational objectives.
• Stakeholder Collaboration: Work closely with internal and external stakeholders, especially IT, and global, regional, and local markets, field sales force, technology, legal, regulatory, medical affairs, public affairs, executive management, creative departments, vendors, and healthcare professionals.
• R&D Development: Drive the research and development of the connectivity portfolio focusing on the transition to the cloud.  Collaborate with IT and R&D to ensure innovative solutions meet market needs, regulatory requirements and data privacy/security standards globally.
• Launch Excellence: Oversee the execution of launch plans to ensure successful global product launches. Develop and implement best practices for launch excellence, including cross-functional coordination, market readiness, and post-launch evaluation.
• Upstream and Downstream Activities: Manage both upstream and downstream marketing activities, ensuring a cohesive strategy from product development through to market launch and beyond.
• Global and Corporate Collaboration: Foster strong relationships with global teams to ensure alignment and successful implementation of marketing strategies across different regions. Participate in the Abbott Corporate Digital & Social services board
• And other duties as assigned.

Qualifications:

• Minimum 10 years o