Business Intelligence Analyst

FOR MORE THAN 80 YEARS, Natus has been working in collaboration with clinicians to deliver industry-leading neuro solutions that help providers more easily make sense of the body’s signals.

Engineered with input from those who have lived the care experience, our technology simplifies complex processes and improves accuracy and efficiency. There is a role for everyone who wants to be part of the innovative solutions at Natus Neuro.


JOB TITLE: Business Intelligence Analyst
DEPARTMENT: Commercial (Marketing)
EXEMPT / NON-EXEMPT: Exempt
SHIFT: Full Time
SUPERVISOR’S JOB TITLE: Vice President of Global Marketing
LOCATION: Remote

Position Summary
The Business Intelligence Analyst builds and maintains the analytical foundation that connects marketing activity, market dynamics, and commercial performance to business decisions.
This role translates complex data into actionable insights, enabling more effective go-to-market strategies, product prioritization, and investment decisions. It serves as a critical bridge across Marketing, Product, Sales, Finance, and Service to ensure alignment around a single, data-driven view of performance and opportunity.
Key Responsibilities
This list is not exhaustive, and other duties may be assigned.
Marketing & Commercial Analytics Architecture
• Define and standardize core marketing and commercial KPIs across the organization
• Build and maintain dashboards and reporting infrastructure to track performance
• Establish data definitions, governance practices, and sources of truth
• Ensure alignment across Marketing, Sales Operations, and Finance on metrics and reporting
• Ensure data integrity by reconciling discrepancies across systems (CRM, Finance, Marketing tools).
NPI Performance Tracking
• Own end-to-end NPI performance tracking and reporting across:
◦ Revenue performance
◦ Customer adoption
◦ Funnel progression
◦ Regional performance trends
• Conduct post-launch performance analysis
• Identify key drivers of performance, risks, and opportunities, and recommend corrective actions
• Support continuous improvement of launch processes through data-driven insights

Market Intelligence
• Build and maintain market models (TAM / SAM / SOM) to inform strategic planning
• Monitor and synthesize competitive landscape (features, pricing, positioning, trends)
• Develop customer segmentation and persona models to support targeting and positioning
• Synthesize third-party research and internal data to assess market attractiveness and company position
• Design and conduct market research to address key business questions
Commercial Insights Generation
• Mine internal customer and revenue data to identify adoption trends, customer behavior, and growth opportunities
• Conduct win/loss analysis to identify drivers of deal outcomes
• Support pricing strategy through value analysis and price sensitivity insights
• Model adoption curves and growth scenarios for key products and segments
• Identify revenue opportunities, commercialization gaps, and portfolio risks
Executive & Business Reporting
• Deliver insights and materials for:
◦ Bi-weekly and monthly business reporting
◦ Monthly and Quarterly Business Reviews (MBRs)
◦ Annual Operating Plan (AOP) development
• Translate complex datasets into clear, concise, and decision-ready insights for leadership
• Support Product Council and strategic planning discussions with data-driven recommendations
Cross-Functional Partnership
• Partner with Marketing, Product Management, Sales, Service, Finance, and Medical Education to identify and prioritize analytical needs
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• Enable data-driven decision-making across the commercial organization

Quality & Culture
• Remain up to date and comply with all Quality System procedures relevant to the role, ensuring adherence to company standards and regulatory requirements
• Contribute to the team's success by embracing our North Star guiding principles and behaviours, actively participating in a culture that puts our Patient first. Demonstrate exceptional teamwork, agility, accountability, and respect, cultivating an environment where collaboration and continuous improvement thrive.

Qualifications & Experience
Education & Experience
• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or related field
• 2–5 years of experience in marketing analytics, business analytics, commercial analytics, or related role
• Experience in healthcare, medical devices, or B2B technology environments preferred
Analytical & Technical Skills
• Strong analytical skills with ab