Senior SEO Copywriter, Salt Lake City, UT
Western Governors UniversityAbout the role
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Job Description
The Senior SEO Copywriter is responsible for writing and publishing long-form, SEO/AEO-optimized content for WGU’s website, including blogs, career guides, degree launch/update copy, other forms of webpage copy, and organic videos.They also take an extensive role in SEO and messaging strategy in coordination with other SEO writers, analysts, school stakeholders, and partners.
Impact
What You’ll Do
Write and manage SEO-optimized content for the university website, including blogs, career guides, and organic video"
- Execute content updates and new pages from SEO briefs, incorporating keyword integration, anchor text optimization, internal linking, and structural improvements
Edit and publish content using WGU's content management system
Conduct regular content audits to identify underperforming pages and opportunities for refresh and optimization
- Apply SEO and AEO best practices including content hierarchy, keyword placement, and proper content length while maintaining brand voice
- Monitor and optimize performance using tools such as SEOClarity, Profound, and generative AI tools like ChatGPT
- Mentor and guide other writers on SEO and AEO best practices and building authoritative content
- Collaborate with marketing stakeholders to support web content, degree launches, and strategic initiatives
What You’ll Bring
- Exceptional written and verbal communication skills
- Strong analytical and problem-solving abilities
- Proven ability to manage multiple projects and stakeholders simultaneously
- Familiarity with SEO best practices including E-E-A-T principles
- Experience using SEO tools such as Google Search Console, SEMRush, Ahrefs, or similar
What’s Required
- Bachelor’s degree required; degree in communications, journalism, or marketing preferred
- 5+ years of copywriting, SEO, or equivalent experience
Bonus Points
- Experience with generative AI tools such as ChatGPT, Copilot, Gemini, or Claude
- Demonstrated success writing for a variety of audiences and search intents
- Portfolio of long-form writing samples
Experience in Lieu of Education
We thoughtfully review every application and invite forward the candidates whose experience and potential best align with the role and our mission.
- Introductory call
- Hiring manager interview
- Senior leader interview
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