Marketing Events Account Lead

Your Journey at Crowe Starts Here:

At Crowe, you can build a meaningful and rewarding career. With real flexibility to balance work with life moments, you’re trusted to deliver results and make an impact. We embrace you for who you are, care for your well-being, and nurture your career. Everyone has equitable access to opportunities for career growth and leadership. Over our 80-year history, delivering excellent service through innovation has been a core part of our DNA across our audit, tax, and consulting groups. That’s why we continuously invest in innovative ideas, such as AI-enabled insights and technology-powered solutions, to enhance our services. Join us at Crowe and embark on a career where you can help shape the future of our industry.

Job Description:

The Marketing Events Account Lead will be responsible for the operational management and administration of assigned Account Events, relying heavily on project management and event production skills. This role will perform a range of duties including meeting with the Business Unit for event and meeting needs, creating the project plan based on meeting/event objectives, success criteria, etc., and managing the facilitation and deployment of the event. The Marketing Events Account lead will be required to interact with practice leaders to understand their event needs and requirements on a regular basis. The leader will develop a detailed project plan, including vendor requirements, timing, budget, and resource needs. The implementation phase will involve collaborating with the Event Operations Team to ensure successful deployment of the event execution plan defined by the FW Event Leader and other strategic partners.  

The successful candidate should have event production, design, project management, and execution experience and enjoy managing an environment of continual improvement, demonstrating excellent attention to detail. The position requires extensive people, communication, project management, organizational, and process skills along with knowledge of the internal business practices and priorities to support multiple projects with a high level of focus on quality, accuracy, and confidentiality in all work products. The successful candidate will bring operational expertise and recommendations that improve event production processes and attendee experience. The position reports to the Firmwide Event Leader and is a member of the Strategic Growth Office Business Unit. This is a temporary role that will last about 6 months.

Responsibilities:

• Responsible for daily management and operations related to the assigned Account event processes and related tasks, including but not limited to:  

• Serve as the primary contact for the aligned Account for events.  

• Operational planning and management for all assigned events, including but not limited to: Market-facing events, leadership meetings, and other internal events 

• Scheduling and resource coordination for all Events. Intake Processes established in collaboration with FW Events Leader, Event Strategy Leader and Practice Area Leaders to ensure consistency in review, identification, and management of all Events  

• Creation and implementation of an event project plan with clear objectives, budgets, timing, and assignments for all operational aspects — including logistics, vendor coordination, technical requirements, and data handoff to Marketing and Sales for post-event actions.  

• Ensure operational efficiency and adherence to approved event budgets, firm policies and departmental processes.

• Identify vendor requirements for sourcing and recommend best solution based on event scope.  

• Coordinate with external vendors and/or Event Operations team members to ensure items are addressed or resolved and all are meeting delivery expectations and timeline.  

• Collaborate with appropriate individuals to expedite the review and approval of various event requests and associated tasks.  

• Coordinate with event sponsors to ensure appropriate handoff of attendee and engagement data for follow-up. 

• This role does not own event messaging, promotional planning, or audience targeting; it is accountable for operational execution and production excellence. 

Qualifications:

• A high degree of technical competence in Microsoft Word, Excel, PowerPoint, and other applications is necessary as the work performed