Senior Director of Product Marketing

Who We Are:

Real (Nasdaq: REAX) is a publicly traded, fast-growing global real estate brokerage powered by technology and driven by people. Since our founding in 2014, we’ve been reimagining the residential real estate experience. With operations across the U.S., Canada, India, and the District of Columbia, we’re leading the industry with our cutting-edge platform that empowers agents, simplifies the buying and selling journey, and unlocks greater financial opportunities.

At Real, we believe in pairing Tech x Humanity to create something truly different.

Learn more at https://www.onereal.com/

Work Schedule: Monday - Friday 9AM to 6PM EST

About the Role:

We are looking for a Senior Director of Product Marketing to lead Real’s product marketing function and elevate it into a core strategic growth driver. This leader will be responsible for positioning Real as the most agent-centric brokerage in the industry by driving adoption of fintech products (including Real Wallet, credit card, and other financial services) and ancillary services (mortgage and title).

You will set the vision, build the team, and create best-in-class GTM strategies that connect our products with our agents. Reporting directly to the CMO, this is a highly visible, cross-functional role that will partner closely with Product, Engineering, Operations, and Growth to accelerate agent engagement and company revenue.

What You’ll Do:

Strategy & Vision

• Define the product marketing strategy across fintech (Real Wallet, credit card), mortgage, title, and brokerage offerings.

• Build the product marketing function from the ground up, including hiring and developing a team of PMMs.

• Own the agent value proposition and ensure consistent messaging across channels.

Go-to-Market Leadership

• Lead end-to-end GTM planning and execution for new product launches and feature rollouts.

• Partner with Brand, Social, and Events teams to orchestrate multi-channel campaigns.

• Ensure alignment with Product and Engineering to prioritize roadmap based on agent and market needs.

Adoption & Growth

• Drive agent adoption and utilization of Real products and services.

• Establish KPIs for product launch, messaging and adoption.

Cross-Functional Influence

• Collaborate with Product, Growth, and Operations to support agent success.

• Understand the needs of the agent to help shape roadmap and further product adoption.

• Develop frameworks for messaging, positioning, agent communication, and competitive intelligence.

What You’ll Bring:

• Ability to excel in a player-coach role to meet company objectives.

• Proven track record building and leading product marketing teams in fast-growth environments.

• Experience in software-based technology companies with highly collaborative GTM strategies, ideally with B2B marketing experience.

• Expertise in fintech and/or financial services (credit cards, wallets, payments, lending). (Strongly Preferred)

• Experience marketing ancillary services, including mortgage, title, insurance, or similar. (Nice to have)

• Exceptional GTM leadership—skilled at taking products from idea to adoption at scale.

• Strong ability to influence at the executive level and collaborate cross-functionally.

• Excellent storytelling, strategic thinking, highly creative, strong communication skills.

• Works with a data-driven mindset; comfortable owning KPIs and reporting at the C-suite level.

Education & Experience:

• 12+ years in product marketing, with at least 5 years in a leadership role (VP/Sr. Director).

How We Work: Our Operating Principles

Our Operating Principles are the blueprint of Real’s culture. They guide how we show up, make decisions, and bring our mission to life every day:

• Be Agent Obsessed: We design every decision around creating value for our agents and their clients.

• Move Fast with Purpose: We act with urgency, clarity, and focus—without compromising our standards.

• Own Your Outcome: Effort matters, but results matter more. We adapt, learn, and improve.

• Be Bold; Challenge Often: We challenge assumptions, rethink “the usual,” and push for smarter, s