Director, North America Field Marketing (Remote, Detroit)

Company Description

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest organizations trust Dynatrace®️ to modernize and automate cloud operations, release better software faster, and deliver unrivalled digital experiences

Job Description

Dynatrace seeks a Director of Field Marketing that will be responsible for driving the North America strategy on how to increase new logo qualified opportunities, and drive expansion opportunities in our existing customer base for our sales organization. This role will lead a talented team of regional marketing professionals across all aspects of demand generation, field marketing and digital marketing in support of the North America sales pipeline and revenue goals. This is a highly collaborative role also working with Sales, Demand Gen, Corporate Marketing, Partners, Operations, and Finance leadership to ensure alignment. 

Qualified candidates will have demonstrated success in demand and/or field marketing programs roles (both individual contributor and managerial roles) for a technology company with ABM and demand generation experience for new customer capture, as well as expansion and growth of existing customers. Extensive experience in planning, developing integrated marketing plans and executing demand programs, events and scalable ABM efforts is a key desire.  

Specific Responsibilities: 

• Partner with North America sales leadership to understand sales objectives and develop specific modern marketing plans to increase qualified new logo opportunities and pipeline 

• Continue to scale our marketing efforts and take primary responsibility for exceeding our new logo opportunity goals each quarter 

• Analytical approach to building and adapting strategy to drive optimal results  

• Liaise and coordinate with Partners sales and marketing teams on the development and management of collaborative marketing programs with defined outcomes 

• Develop inspire, and lead a field marketing team that delivers against new sales opportunities goals 

• Work across all functions to ensure an integrated customer experience, including global DG execution, digital, social, regional execution, ABM, vertical marketing, partner marketing, SDRs and field sales 

• Develop targeted marketing programs and campaigns for specific named accounts and apply ABM process and techniques to increase pipeline with high quality opportunities for both direct and indirect sales teams 

• Drive scale across the North America team to maximize results and ROI 

• Consistent focus on optimizing programs using metrics and data  

• Provide campaign input and feedback to ensure global programs support regional needs 

• Collaborate with and communicate any upcoming programs with tele-prospecting teams, direct sales, partners and functional marketing teams prior to launch 

• Understanding of Dynatrace value proposition, products and solutions as well as key partner products and services 

• Measure and report on key metrics to various stakeholders monthly, quarterly or as needed 

• Collaborate with Marketing Operations to ensure that the targeted list of companies, personas and overall account profiles are kept current and meet critical mass needed to drive program success 

• Understand the competitive environment and put Dynatrace’s most compelling, segment-specific differentiators front and center with a targeted account penetration thisapproach 

• This position will directly manage a team lead and regional marketing managers, up to 5 reports with the potential to grow the team 

• Responsible for training staff, recruitment, retention, performance management, disciplinary actions, hiring and terminating employment. 

Qualifications

Minimum Qualifications

• Bachelor’s degree in marketing, communications, business or related field. 

Preferred Qualifications

• Minimum 10+ years of experience in leading modern marketing team, preferably with an enterprise software company. 

• Demonstratable experience in successfully working with sales team to achieve mutual results. 

• Ability to think strategically, prioritize tasks and execute with attention to detail. 

• Knowledge of be