Senior Marketing Channel Manager, Rentals

This position is a hybrid role requiring employees to work from our headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days.

As a Senior Marketing Channel Manager focused on Rentals, you’ll drive growth by building and optimizing multi-channel marketing programs that deliver the right message to the right renter at the right time. You’ll own strategy and execution across lifecycle, trigger-based, and promotional campaigns, working with large-scale datasets to reach renters actively searching on Redfin.com, Rent.com, and ApartmentGuide.com.

You’ll work directly with an experienced performance marketing team and cross-functional partners in creative, engineering, analytics, and product to ensure campaigns are highly targeted, data-driven, and measurable. Success in this role means driving lead volume, increasing renter engagement, and improving lead quality across channels—all while making lifecycle marketing a key contributor to Redfin’s rentals growth.

The Role 

• Execution:

  • You’ll use our marketing technology stack to design, launch, and refine campaigns across email, push, and other channels to drive profitable growth, renter acquisition, and customer retention at scale

  • You’ll set a clear vision for owned channel strategy, defining campaign requirements, audience logic, and roadmap initiatives that align with growth and engagement goals

  • You’ll manage cross-functional timelines and campaign specs, partnering with product, engineering, and creative teams to ensure flawless execution and high-impact delivery

  • You’ll apply a hypothesis-driven approach to A/B testing, continuously optimizing targeting, creative, and message sequencing to maximize engagement and conversion

  • You’ll oversee end-to-end campaign execution—from segmentation and QA to launch and monitoring—ensuring precision, scalability, and timely delivery

  • You’ll collaborate with data and engineering teams to create dynamic audiences, refine segmentation, and build event-triggered or behavior-based journeys that respond to user actions in real time

• Operational Excellence:

  • You’ll implement scalable processes and workflows that improve execution speed, campaign consistency, and overall performance across all lifecycle channels

  • You’ll identify and remove operational bottlenecks, streamline QA and approvals, and establish documented best practices for efficient, repeatable campaign production

  • You’ll evaluate tools, integrations, and automation opportunities to scale channel operations and enhance the impact of lifecycle marketing across all of our rentals sites
     

• Performance Analysis: 

  • You’ll work with analytics to uncover actionable insights from campaign performance, user behavior, and channel attribution, using data to drive strategy and prioritization

  • You’ll iterate on segmentation strategies, message personalization, and frequency optimization to improve user engagement and lead quality

  • You’ll lead forecasting and performance tracking, evaluating program impact, cost-efficiency, and ROI to inform marketing investment decisions

  • You’ll communicate campaign results and test learnings clearly and regularly, surfacing opportunities for improvement and informing future roadmap direction

 About You

• A Bachelor’s degree in marketing, advertising, or a related field, or equivalent experience

• 7+ years of hands-on experience with multi-channel marketing automation (email, push, SMS), Iterable platform experience preferred 

• Strong knowledge of integrated marketing across the customer lifecycle, including strategy, customer data, segmentation, and creative content

• Proven ability to drive revenue growth and profitability through high-performing direct marketing campaigns

• Strong analytical skills to track, measure, and report on results, assess ROI, and translate data into actionable insights (experience with multi-touch attribution preferred)

• Proficient in data visualization tools (e.g., Tableau) and experience with Snowflake or similar data warehouses, understanding the flow of customer data between systems and marketing automation tools

• A self-starter with a proven ability to meet deadlines in fast-paced, shifting environments