Associate Director, US Oncology Insights

The Associate Director, US Oncology Insights (Gynecology + Genitourinary pipeline and on-market products) generates actionable insights that help shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Insights Associate Director uses sound market research along with strong analytical and strategic thinking skills to guide brand teams in making key decisions, informing brand performance and forecasts, developing promotional tactics, and overall brand strategy. Keys to success in this position are superlative communication, consultative and influencing skills, and a strong knowledge of primary market research techniques and secondary data analysis.  This is an individual contributor role, responsible for leading internal projects and external vendors. 

Applying deep technical expertise, the Insights Associate Director quickly identifies highest priority insights gaps, selects the best market research methodology to answer them, executes projects with the right balance of speed and rigor, and delivers results that impact decision-making for the franchise.  
 
The Insights Associate Director contributes to the overall US Insights function, defining and elevating best practices, capabilities, and innovation (including AI capabilities). 
 
In addition, they will provide coaching and guidance to more junior insights team members. 
 
This role reports to the Integrated Insights Senior Director for the Gynecology+ Genitourinary Franchise and sits within US Integrated Insights - Oncology Business Excellence organization, an inclusive team that partners with the US Oncology commercial organization to drive strategic decisions by providing objective, data-driven insight generation and analytics. 

Responsibilities: 

• Identify key business needs with stakeholders and build research/analysis plans to deliver actionable insights to shape strategy, collaborating closely with forecasting and analytics colleagues 

• Continuously assess priorities on market research / insight plans and execute market research projects by leading external agency work; develop and maintain market research project budget 

• Translate insights results to inform forecasting assumptions and recommended strategic & tactical actions to franchise leadership  

• Apply AI tools to primary market research execution & analysis; drive organizational assessment and adoption of novel AI insights techniques and systems  

• Build presentations that clearly and succinctly highlight the actionable insights combined with business implications & options 

• Compile, analyze, and visualize findings from secondary marketing and/or sales data (including identification and appropriate use of data sources), in partnership with Analytics colleagues 

• Lead insights