Senior Brand Copywriter

Summary

Join us at Facet, where we’re changing the way people think about financial wellness. We're building an in-house Creative team of storytellers who believe everyone deserves to understand and have a confident plan for their money. As our Senior Brand Copywriter, you'll be a key part of our mission. We’re looking to leave behind all the industry jargon, craft simple explanations to sometimes complex financial concepts, and do it all with focus on data-driven performance. This is your chance to make a lasting impact on a young, high-potential brand in Fintech with a mission to improve the lives of millions.

Responsibilities

• Translate complex financial concepts into performant campaigns, across the funnel, that resonate with target audiences on all channels: website, ads, emails, TV, social, etc.
• Be the arbiter of our brand voice, ensuring consistent and impactful messaging across all touchpoints.
• Partner with designers, strategists, and stakeholders to develop cohesive and effective content architectures, copy, and creative campaigns.
• Craft copy informed by data insights, optimizing performance and maximizing impact.
• Work with our data team to ensure data is being tracked accurately and can provide performance and audience data allowing continuous refinement and improvement of Facet’s copywriting.
• Ensure all copy adheres to relevant regulations and compliance requirements.

Requirements

Qualifications

• A compelling portfolio showcasing a wide range of creative campaigns, storytelling ability, experience across traditional and emerging channels all centered around a data-driven approach.
• Minimum 5 years of writing experience in branding, marketing, and 360 campaigns while working on in-house teams or working closely with in-house teams for extended projects.
• Bachelor's degree in English, Communications, Journalism, or a related field.
• Experience collaborating with marketing functions and have been part of a data informed creative culture.
• You place high value on your ability to boil down verbose content to the "essence" of the main message in a concise, effective manner; convey complex ideas in simple ways.
• You exhibit a solid understanding of how creativity can achieve business objectives while still meeting and encouraging brand standards for aesthetic and communication quality.
• Fintech experience is a plus.

Benefits

• $95,000 - $130,000 annual salary + bonus determined by the experience, knowledge, skills, and abilities of the applicant - Please note, our salary ranges are based on current market data. Should you feel strongly that we are not in line, we highly recommend you to reach out and let us know. We are always looking to improve on building the best place for employees.
• Equity
• Flexible PTO
• All the benefits: medical, dental, and vision insurance, 401(k) with employer match, short and long term disability coverage (paid by Facet), life insurance options and paid parental leave
• Certification reimbursement program
• Work from anywhere in the US