Director, Wholesale
Lilly PulitzerAbout the role
Lilly Pulitzer
Job Type:
RegularBrand Strategy
Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out.
Our Brand vision statement is: “Create Your Sunshine, A Resort State of Mind”.
Our Brand Equities are: Casual Glamour, Sunny & Spirited, and Charmingly Disarming.
Job Description
About the Position
The Director of Wholesale Sales is primarily responsible for the development and management of the company’s sales and profit performance in all Wholesale channels for the Company. This includes developing a Wholesale account matrix that is fit-for-purpose, achieving the sales objectives set for Wholesale within the total company Three Year Plan, and driving an overall Wholesale strategy that leads to profitable growth within a multi-channel context. Performance in this position is measured by achieving targets for total company operating income and profit-before-tax over a multi-year period.
This position is a member of the company’s Operating Committee. Serving as a total company leader in this role is expected.
A day in the life…
Sales Strategy & Leadership
Establish multi-year growth strategies across all product categories and accounts, including Signature Stores, specialty boutiques, Resorts, Clubs, and department store accounts;
Develop sales plans for each Wholesale channel and account that are in alignment with total Company growth plans;
Establish and monitor key performance indicators in order to evaluate strategy performance;
Develop and maintain a twelve-month rolling budget of revenue and expenses that syncs with company objectives;
Evaluate profitability of accounts;
Establish optimum team structure and account/geographic responsibilities as markets and accounts mature and evolve;
Build and shape a high-performance team to accomplish the department’s objectives;
Establish relationships directly with key accounts and top independent retail partners to best understand their needs and support the sales team;
Build and secure a pipeline of new business development opportunities including accounts and programs that drive expansion, consistent with overall company objectives;
Understand the Lilly Pulitzer customer, wholesale customers, target geographical markets, and brand positioning of Lilly Pulitzer;
Stay apprised of changes to the broader fashion apparel environment (i.e., customer behavior, trends, competitive dynamics, etc.)
Provide analysis and reporting as needed to effectively analyze and drive the business.
Sales Operations
Establish and maintain wholesale operations calendar, including key market dates, tradeshows, sell-in periods, and regul
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