TikTok Shop - Seller Growth Operation, SMB Account Management

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.



About the team



The Seller Growth Operations team at TikTok helps build with day-to-day operations for Merchants and Sellers on the TikTok Shop platform. We are responsible for driving full-funnel product education, acquisition, incubation, analytics, and strategy for all Merchants and Sellers. This team is the voice of the market and collects, prioritizes, and shares meaningful insights to shape the future of TikTok's Seller Growth initiatives.



Responsibilities:

- Accurately identify high potential merchants and drive accelerated incubation by product category with a focus on seller nurturing, growth, retention and graduation.

- Ownership of increasing the number of both sellers with sales and merchants in TikTok Shop, formulating the seller's life cycle incubation strategy and supporting them to succeed in the 0-1 period.

- Conduct deep dives to understand seller segments and the root causes of issues that affect sellers' business performance via data analysis, interviewing and the surveying of merchants to inform inputs into product development and process improvement.

- Ownership for channel management and seller communication via lark group, instant messaging and other approaches to conduct mass account management activities including forecasting, troubleshooting, seller education, incubation program etc.

- Accumulate and share learnings to drive best practice by product category with internal and external teams.