Marketing Specialist

Requisition ID:  78557 

 

NextEra Energy Resources is the world's largest generator of renewable energy from the wind and sun, and a world leader in battery storage. We provide energy-related products and services that grow our economy, protect the environment, support our communities and help customers meet their energy needs. We are leading the decarbonization of the U.S. economy with our goal to reach Real Zero carbon emissions from our operations by 2045 while improving customer affordability and reliability. Are you interested in creating a cleaner environment for future generations? Join our world-class, innovative team today.

 

Position Specific Description

The ideal Marketing Specialist is very versatile and can support the marketing department in a variety of areas. This individual will provide the necessary support to initiate, develop, implement, and/or measure projects, programs, and initiatives. The ideal candidate has excellent written and verbal communication skills, as well as being very detailed-oriented and well-organized. This role will lead the planning and execution of event details including travel, booth setup and teardown, and the ordering and shipping of swag and printed materials for conferences and trade shows.

 

Responsibilities:

• Develops and manages a comprehensive events calendar including all components of planning and execution for conferences and trade shows
• Partners with business stakeholders to define marketing objectives and advertising initiatives
• Assists in tracking the team’s progress against the marketing operational plan
• Writes and edits copy – for both internal and external audiences – including, but not limited to: articles, scripts, marketing collateral, web content, forum responses, blogs, newsletters, social media posts, press releases, sales collateral, email campaigns, training, and conference materials
• Maintains library of marketing assets on shared drive
• Develops and executes a content calendar to ensure consistent social media activity (posts) that aligns with brand persona to engage target audiences
• Coordinates with Customer Care and Quality Assurance for handling of online reputational management issues
• Manages external relationships with vendors (graphic designers, printers, etc.) to ensure on-time, on-budget delivery of high-quality communications materials
• Stays up-to-date on the latest marketing trends, tools, technologies, and platforms as well as industry-specific news
• Knowledge shares with colleagues to establish a team culture of collaboration, innovation, curiosity, and passion
• Demonstrates discipline and organization in executing projects, while building and maintaining great relationships with co-workers, stakeholders, and agency partners

 

Additional Qualifications:

• Experience with Hubpot email campaigns
• Experience with social media management tools
• Energy industry experience a plus
• Ability to travel occasionally for events and conferences
• Working knowledge of Adobe Creative Suite (InDesign, Photoshop, etc.) a plus
• Ability to accurately and consistently follow brand guidelines, AP style, and company communication standards

Job Overview

This job is responsible for assisting with projects from the earliest stages of concept and development through to successful, on-time completion as measured by achievement of metrics. Employees in this role provide support in developing and executing marketing plans and initiatives to support business objectives. Individuals in this position are expected to understand needs and help to develop marketing solutions.

Job Duties & Responsibilities

• Assists with marketing planning
• Develops key campaign tactics using research and analytics to drive planning and messaging
• Follows established processes, demonstrating discipline and organization in executing assignments and plans
• Builds and maintains great relationships with co-workers
• Tracks performance and progress using quantifiable metrics
• Communicates frequently with cross-functional groups
• Works at both business unit and corporate levels
• Performs other job-related duties as assigned

Required Qualifications

• Bachelor's Degree
• Experience: 2+ years

Preferred Qualifications

• None

 

Employee Group:  Exempt
Employee Type:  Full Time
Job Category:  Marketing/Communications
Organization:  NextEra Energy Project Management, LLC 
Relocation Provided:  No

 

NextEra Energy is an Equal Opportunity Employer. Qualified applicant