Senior Marketing Manager, FinTech

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.

Job Description

In support of our Fortune 100 Financial Services client's North American Marketing team, the Sr. Marketing Manager will be responsible for deepening client relationships through the sell-in and delivery of marketing services for clients, including merchants, cobrand partners, and payment ecosystem stakeholders.  The Sr. Marketing Manager will be a seasoned individual contributor supporting a variety of clients at various stages of relationship and engagement development. The individual will work with external and internal teams to deliver B2C and B2B marketing programs and advisory services that are designed to grow our client’s business and drive incremental revenue.

The Details:

• Location: Remote within the United States. Occasional domestic travel to client site may be required.
• Duration: Through September 2026 with the possibility of extension (must be able to work on Blend’s W2)
• Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

What you’ll do:

• Partner with Account Executives and/or Client Marketing leadership to identify business development opportunities for marketing services; responsible for delivering strategic thought leadership and proposals including scoping projects, timelines, and deliverables.
• Identify and develop scalable marketing services templates to improve speed to market, ensure work products are consistent and can be used by teams to execute seamlessly.
• Ingest and synthesize past projects to lead development of standardized marketing materials, including creation of content within PowerPoint.
• Apply data-driven approach to marketing recommendations leveraging data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients.
• Lead end-to-end delivery of marketing projects; manage the day-to-day prioritization of work across multiple projects, deliverables, and stakeholders.
• Programs may utilize proprietary marketing platforms/initiatives and sponsorship assets, as appropriate.
• Manage performance of third-party partners that may supplement creative, strategy, or go-to market activities.
• Partner with peers and leaders in other functional areas (analytics, technology, sales, product, and marketing) and across regions to execute projects in ways that leverage the breadth and depth of client resources.
• Demonstrate innovation and creativity on a day-to-day basis through effective problem solving, recommending new ideas and solutions to drive better client engagements.
• Manage ad hoc requests from key stakeholders, e.g., clients, senior leadership, finance, audit, etc.
• Support budget forecasting and contract management.

Qualifications

Required Qualifications:

• Minimum of bachelor’s degree or equivalent, plus a minimum of 10 years of relevant work experience
• 10+ years of marketing experience within the financial services industry – i.e., direct response, performance marketing, advertising, and/or consulting
• Experienced lifecycle marketing strategist with a successful track record of identifying, designing and leading lifecycle marketing advisory engagements targeting consumers and/or small businesses.
• Proficient in identifying, scoping, pitching, and advising clients on data-driven marketing strategies including segmentation, targeting, messaging/positioning, multi-channel delivery, creative briefings, and reporting/insights.
• Self-motivated, highly energized, detail-oriented individual who will deliver strategic thought leadership, diagnose key issues, and develop high impact scalable solutions
• Adept leader who can operate in ambiguity and white space; drive business development for marketing services and creation of sell-in materials
• Comfortable working cross-functionally to execute on client engagements (e.g., consulting, marketing, decision science, product, legal, compliance, sales, creative)
• Extensive knowledge of Microsoft Excel, PowerPoint,