Lifecycle Marketing Associate - Customer Engagement

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

The Cash App Engagement & Retention Marketing team builds and maintains deep, personalized relationships with our customers by understanding their needs — and delivering the right message, at the right time, through the right channel. Our goal is to nurture those relationships, drive meaningful action, and reinforce positive brand sentiment throughout the customer journey.

We’re looking for a Lifecycle Marketing Associate to help evolve how we communicate with customers across lifecycle channels, using levers like incentives, promotions, and product education to drive banking product adoption and engagement. This role will also contribute to trust-building initiatives, helping shape how we use marketing to reinforce Cash App’s reliability and commitment to keeping customers' money and data safe.

Our work is both quantitatively and qualitatively data-driven, innovative, and impact-oriented — and you’ll have the opportunity to contribute directly to programs that shape the way customers perceive and engage with Cash App across their journey. You’ll work cross-functionally to develop campaigns, run experiments, and contribute to scaling our lifecycle engine to be smarter, more personalized, and more effective at converting consideration into action.

You will:

• Develop and execute lifecycle marketing campaigns that drive banking adoption and engagement, using levers like incentives, product promotions, and product content & education
• Create and run strategic experiments to evaluate new and evolving conversion levers — such as incentives programs and product features — and apply learnings to optimize future campaigns
• Partner with creative, product marketing, brand, and insights teams to develop content strategies and campaign messaging that resonate with our customer base
• Support early pilots into new growth channels, assisting with targeting, messaging, and operational workflows
• Build, QA, deploy, and monitor campaigns using CRM tools, ensuring accuracy and a seamless customer experience
• Contribute to our CRM personalization strategy by leveraging customer attributes, behavior, and segmentation to increase relevance and impact
• Help reinforce customer trust in Cash App by supporting campaigns that highlight our security features, clarify support pathways, and strengthen perceptions of safety and reliability
• Track and report on campaign performance in partnership with Analytics, and use insights to inform iteration and identify opportunities for growth
• Manage multiple projects and stakeholders in a fast-paced environment with strong attention to detail and clear communication
• Maintain lifecycle channel health by monitoring performance metrics related to segmentation, deliverability, and list hygiene across email, push, and SMS

You have:

• 3+ years of experience in lifecycle or CRM marketing, ideally in a B2C tech environment
• Hands-on experience with CRM tools (e.g., Braze, Iterable, Salesforce Marketing Cloud) and personalization platforms (e.g., Moveable Ink)
• Strong campaign execution skills, with experience developing strategy, managing projects, and executing across multiple lifecycle channels
• Comfortable analyzing performance data to generate insights and optimize campaigns; proficient in SQL, Tableau, Google Sheets or similar tools
• Collaborative team player with a growth mindset, strong communication skills, and the ability to navigate ambiguity and competing priorities
• Familiarity with customer segmentation, lifecycle funnel design, or incentive-based marketing strategies is a plus
• Working knowledge of compliance standards like CAN-SPAM, GDPR, and CCPA
• Experience in a startup or fast-paced e