Sr. Analyst, Marketing Analytics

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JOIN US ON OUR MISSION TO BECOME THE #1 RETAIL TRADING PLATFORM IN THE WORLD

Welcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're on a mission to empower traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services that enhance the trading journey. Whether a seasoned pro or just starting out, NinjaTrader equips traders with award-winning software and brokerage services to navigate the world's leading financial markets with confidence.  

Our growth story is nothing short of exhilarating. Over the last 20 years, NinjaTrader has been dedicated to understanding and supporting traders on their journey toward trading triumph. In the last five years alone, our user base has grown by 400% to over 1.9 million users and we have become the number one rated futures brokerage worldwide. 

But we're not stopping there. We're constantly evolving, pushing boundaries, and modernizing the futures industry. Our commitment to innovation means users will always have access to dynamic tools, real-time support, and a community of like-minded traders.  

So, why work at NinjaTrader? Here, you're not just part of a team; you're part of a movement. We empower employees to reach new heights in their careers by providing a dynamic culture focused on social connection, professional development, and employee recognition initiatives. Sounds too good to be true? Take it from our employees. 

Join us as we redefine what's possible in trading, advocate for our customers, and continue our journey toward becoming the world's top retail-focused trading platform in the world.  

What you'll do: 

As a key member of the Analytics team, the Sr. Analyst – Marketing Analytics will drive insights that help optimize our customer acquisition strategies, increase conversion efficiency, and deepen our understanding of user behavior across the marketing funnel. You’ll collaborate closely with marketing, product, and data engineering teams to design and execute analyses that influence decision-making across channels. 

In this role you will: 

• Partner with marketing and product teams to understand business goals and deliver actionable insights that improve conversion rates, optimize campaigns, and drive growth 
• Analyze performance across digital marketing channels, customer cohorts, and lifecycle stages to identify trends, opportunities, and areas for optimization 
• Build and maintain dashboards that track KPIs across the user journey — including CAC, LTV, ROAS, conversion funnels, and channel performance 
• Evaluate A/B tests and other experiments to inform decisions around messaging, landing page design, onboarding flows, and more 
• Leverage segmentation and behavioral analysis to understand drivers of user engagement, churn, and long-term value 
• Collaborate with Data Engineering to ensure data accuracy and enable reliable reporting and analytics infrastructure 
• Present insights to leadership and cross-functional stakeholders in a clear, concise, and persuasive manner 

What you'll need: 

• 4+ years of experience in an analytics role supporting marketing or growth teams 
• Deep understanding of performance marketing, user funnels, and customer behavior metrics such as CAC, LTV, ROAS, and churn