Sr. Engagement Strategist

At GREY,  we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

POSITION OVERVIEW  

We are looking to add a Senior Engagement Strategist to our team who will be responsible for lead the multi-channel and communications planning on key accounts to help build brand experiences, connected across the user and customer journey. You will partner with senior team members to translate communication plans into actionable tactics. You will work in a continuous effort to develop a strategic skill set to uncover the most compelling opportunities in which to differentiate a brand in a compelling perspective, constantly pushing to make Famously Effective work. You will be directly supporting multiple clients and expected to manage multiple (at least three) work streams at a time. 

 KEY RESPONSIBILITIES  

• Develop an immersive understanding of your brand’s market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver engagement opportunities that will inspire creative teams and develop a meaning marketing impact for our clients. 
• Able to refine strategist-written briefs and capable write their own engagement briefs with little intervention  

• Develop strategic deliverables that include but are not limited to content development across digital and social platforms, executing brand activations, omnichannel ecosystem understanding, and creative brief development. 

• Uncover key communication and platform opportunities, which change the audience experience, their brand perceptions and influence behavior to create a competitive advantage. 

• Deeply understand and identify insights, partnering with Brand and Data Strategy, to lead with a point of view for team discussion. 

• Can own development of all from start to finish, including facilitating inputs from other departments (e.g. creative) as needed.  

• Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies. 

• Provides thinking that is unique to the brand situation and writes with clarity and instruction. 

• Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large. 

• Constantly identify new technologies, trends and engagement opportunities to drive agency and client success. 

 WHAT YOU WILL NEED: 

• Bachelor’s degree in a relevant field  
• Minimum of 4-6 years of experience in developing strategic initiatives, comms and tactical content plans, marketing ecosystems, social campaigns, ideally in a creative, media agency and/or small start-up, digital publisher 
• Bring experience focused on major consumer brands (household names) and/or upstarts that are on the bleeding edge of culture-based marketing
• Aware, engaged and passionate about internet culture and fandoms and able to translate these communities into brand opportunities
• Strong digital and social knowledge, including the purpose of paid vs. organic 
• Possess a balance of business acumen with creative and technical knowledge
• Customer-first mindset with a strong focus on the technology-enabled user
• Established background in digital and omnichannel (web, social, email/CRM, banner)  
• Comfortable defining strategies and executing plans against customer experience journeys
• Proactive, with excellent collaboration capabilities and an ability to identify opportunities across brands, campaigns, and markets.
• Adept at driving cross-functional teams while managing complex stakeholder relationships (agency + client) 
• Ability to engage, influence, and inspire stakeholders (agency + client) to drive collaboration and alignment
• High degree of organization, individual initiative, and personal accountability
• Demonstrable experience driving growth and KPIs in domestic markets
• Excellent attention to detail, sharp analytical and problem-solving sk