Key Account Marketing Lead

Discover Your Possibilities at CARS

Here at CARS, we are constantly developing technology that innovates how customers and dealers buy and sell their vehicles. In 1998, we invented the car search with Cars.com and revolutionized the way the industry does business. Now, we bring that same boldness, energy, and drive to optimizing solutions across our brands every single day. We are constantly creating new possibilities, traversing uncharted routes and welcoming challenges along the way.

No one ever travels alone here: at its core, CARS is collaboration. Whether it is within individual teams, across departments, or the company at large, our employees support one another across every dimension of life at CARS. We operate as a collective, utilizing all of our diverse strengths to approach problems from every single angle, united by our award-winning company culture and our mission to make car shopping the best experience possible.

CARS includes the following brands: Cars.com, Dealer Inspire, DealerRater, FUEL, CreditIQ & Accu-Trade. Learn more here!

KEY ACCOUNT MARKETING LEAD 

As a Key Account Marketing Lead, you will own a unified enterprise strategy for engaging our highest potential enterprise dealer, OEM and lender clients. Your role will focus on both the execution of and leadership alignment on how we engage these key partners. You will work cross-functionally across internal teams to deliver tailored, impactful key meeting content and assist in organizing these critical engagements. Our executive team will look to you to understand the full scope of our upcoming key account meetings and RFP responses, as well as the themes emerging from all of these engagements. Put simply, you will act as the unifying force for ensuring CARS delivers an impressive and meaningful message in its most important client conversations.

This individual will also embody the core tenets of a CARS B2B Marketer. They will be:

1. A storyteller who inspire action amongst Sales and Dealers by clearly articulating how CARS solutions solve the challenges our clients face
2. A problem solver who can identify the connective tissue between a number of business challenges and solve it through collaboration and tech enablement
3. A strategist who generates a wealth of Sales and Client data through team actions and then leverages that data to drive powerful recommendations for the business
4. A collaborator, who sits at the intersection of almost every department in our business and leverages that position to mobilize cross-functional teams to take on transformative challenges

Responsibilities Include

• Develop and maintain a strategic framework for delivering tailored, marketing and product aligned materials for presentations to enterprise accounts, OEMs and lenders
• Coordinate key meeting agenda items and speakers
• Provide executive team with a summarized view of key client engagements for the months ahead and where we could utilize leadership involvement
• Aid in the development of major RFP responses and own a tracking mechanism for providing a unified executive view into current status as well as historical win / loss rates
• Research our key accounts’ strategic needs through a combination of Sales Team interviews and client intel (internal reporting, earnings calls, media mentions, etc.) to inform the best content plans for them
• Partner with our Design and Content teams to properly distribute resources across projects, as well as develop aligned brand standards for the tailored content you create 
• Templatize account-based QBR materials for our top customers to help sales team meet their unique SLAs
• Brief our Product and Product Marketing Teams on a regular cadence in regards to feedback themes we are receiving from our largest clients
• Craft business cases for unique revenue opportunities amongst our Key Account based that require development resources 

Skills/Expertise

• Bachelor’s degree required, Masters preferred, with 10+ years cumulative experience in B2B marketing, sales enablement or support roles
• 3+ years experience in project or program management
• Strong proficiency in either PowerPoint or Google Slides for content development
• High level of comfort managing up to Executive level stakeholders
• Ability to work in a highly cross-functional environment to drive stakeholder alignment
• Excellent communication skills, with the ability to prepare and deliver