Global Product Director
AlconAbout the role
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon! Alcon is seeking a Global Product Director to support our Product and Brand Marketing Team in Fort Worth, TX. The Global Product Director will be the champion of the brand/s and area of expertise. Coordinates market plan and/or launch programs to create demand and maximize sales of a specific product, product line, or product area. Evaluates brand performance. Provides briefs and oversees development and production of marketing materials. Directs or provides leadership as a consultant to the sales force by coordinating activities such as advertising, public relations, and product strategy implementation to achieve product marketing objectives. Leveraging deep understanding of the category and competitors, the Global Product Director recommends product development and/or enhancements as a result of brand performance, and feedback from customers, patients and/or sales force.
This role is responsible for the development, implementation and execution of brand strategy, marketing mix and operational plans that optimize sales, market share, and bottom-line growth for the Vision Care franchise in the short and long-term.
In this role, a typical day will include:
- Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch.
- Leading a cross-functional team, including BD&L, Strategy, Insights and R&D, to evaluate new asset integration.
- Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics.
- Developing and implementing marketing strategies/plans and overseeing development and distribution of marketing materials Product/Brand Management (P&L/Revenue Accountability).
- Managing the product/brand P&L (e.g., budgeting, expenditures, profitability, ROI etc.).
- Partnering with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding, and marketing approaches.
WHAT YOU'LL BRING TO ALCON:
- Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
- The ability to fluently read, write, understand, and communicate in English.
- 10 Years of Relevant Experience
- 6 Years of Demonstrated Leadership
- Work hours: Salaried-Exempt
- Travel Requirements: Globally up to 40%
- Relocation assistance: Available
- Sponsorship available: Available
Preferred Qualifications:
- Previous work experience in upstream, launch excellence and myopia/ophthalmology experience
- Experience or knowledge of traditional BD&L processes and new asset integration
HOW YOU CAN THRIVE AT ALCON:
- Benefit from working in a highly collaborative environment.
- Join Alcon’s mission to provide top-tier, innovative products to enhance sight, enhance lives, and grow your career.
- Alcon provides robust benefits package including health, life, retirement, flexible time off, and much more!
Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.
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