Sr Director, Category Strategy

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

As a Senior Director, Category Strategy reporting to our US Head of NA Strategy & Transformation, you will play a multi-faceted leadership role to define and accelerate our category strategies. You will be partnering with category teams on specific future looking topics, develop a deep understanding of market/competitive/consumer dynamics to define our strategy and drive action against them. In addition, you will have an opportunity to elevate our innovation performance to link it tightly to growth missions, strengthen individual innovation projects and inspire bigger newer ideas to innovate towards. 

WHAT THIS ROLE DOES 

Strategic Growth Ownership & Initiatives 

• Oversee innovation governance and identify innovation opportunities, including synergies within and cross-category to ensure a sufficient long-term pipeline 

• Elevate innovation pipeline health including objective independent review with clear opportunities identified and shared within and cross-category 

• (i) sufficiency over three years  

• (ii) strong two-way linkage to agreed growth priorities  

• (iii) portfolio prioritization / resource allocation   

• (iv) Leverage all innovation types – core renovation, PPA, Flavor/LE, seasonals 

• Co-develop and execute Innovation inspiration sessions and influence identification of mega ideas in strategic spaces across growth missions 

• Run monthly Innovation Council with NA LT and commercial USLT members 

• Run half yearly category PMR – along with category leaders, RDQ, PCM and Finance  

• Conduct strategic topic studies and projects: identify, lead, execute and embed 

• In partnership with category teams identify topics for strategic project 

• Define the problem, approach, hypothesis and lead the process with the category teams 

• Be the bold content leader and thought partner to Category GMs (and challenge them to a stronger / bolder outcome) 

• Partner to see embedding of the strategy in the category actions. Ensure any follow through workshops to ensure execution   

• Cross-category assessment of emerging opportunities to uncover long-term trends and growth opportunities  

• Proactively detect trends through market analysis, consumer insights and competitive benchmarking to identify new threats and opportunities 

• Lead cross category future back topics e.g. opportunity in mindful snacking, growth territories, cohort opportunities etc. 

• Support embedding new category capabilities (to be identified along with category lead