Director, Creative Content Jameson & Redbreast

Position Title: Director, Creative Content Jameson & Redbreast

Location: New York, NY, US

Careers that unlock the magic of human connection 

Who we are 

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York is $188,200.00 to $258,700.00, range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Job Description Summary

As a member of International Marketing Team, reporting to the Global Communications & Creativity Director, you will activate and accelerate the Jameson and Redbreast Content Marketing Strategy to engage our target consumer in the brand locally. You will be responsible for developing, delivering & integrating best in class communications and content initiatives in line with global brand strategy, in partnership with the wider International Marketing Team and with the local brand team within the Drive market.

You will work with the local Consumer Insight team to uncover strong local consumer insights in order to drive superior, relevant brand communications and content.

You will also ensure global brand consistency in line with global brand standards and guidelines.

You will work with the locally based Market Activation Manager and a supporting Creative Content Manager.

Job Description

At Pernod Ricard, your safety and well-being are our top priority. Pernod Ricard Policy requires that all PRUSA employees (regardless of work location or remote status) must be fully vaccinated (at least two weeks after last vaccine dose) as a condition of employment, and proof of vaccination will be required. The Company will grant reasonable accommodations based on a medical or religious reason preventing vaccination, or as otherwise required by state law.

As a member of the International Marketing Team, reporting to the Global Communications & Creativity Director, you will activate and accelerate the Jameson and Redbreast Content Marketing Strategy to engage our target consumer in the brand locally. You will be responsible for developing, delivering & integrating best in class communications and content initiatives in line with global brand strategy, in partnership with the wider International Marketing Team and with the local brand team within our biggest market, The United States.

You will work with the local Consumer Insight team to uncover strong local consumer insights in order to drive superior, relevant brand communications and content.

You will also ensure global brand consistency in line with global brand standards and guidelines.

Key Accountabilities

• Collaborate with the Drive Market and local cluster markets to shape strategic market roadmap for the Jameson and Redbreast brands in market and work with BCo to adapt global assets and/or develop local creative assets based on global brand strategy and global big idea.   Act as at the brand guardian in market to ensure that all locally produced assets are in line with strategy and executional guidelines.
• Using the 5C framework, work with local markets to address core consumer challenges, taking into account local market cultural insights and media landscapes.    Translate into content briefs to be handled locally or else centrally via BCo.
• Lead development of market centric content campaigns seizing on timely local occasions/events/cultural moments etc.
• Share brand guidelines with local marketing teams for other creative assets (e.g.: BTL, L3F).
• Manage relationship with creative agencies, media agencies (not including media planning/buying) and partners (incl. cost control): global agency and/or its local affiliate, local specialist agencies, local contact of global partner or local partners.
• Research, ideate and test new & innovative content formats and emerging content channels to push bou